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INTERNATIONAL SPORTS TV CONFERENCE GROWS IN STATURE
Published October 25, 1994
The 5th annual Sportel international TV sports market has "solidified its stature as an up-and-coming conference, doubling the number of exhibitors" from last year. Both buyers and sellers were "giving the four-day convention high marks." Several exhibitors, including the NBA, ESPN International, World League of American Football with Fox Sports and the NFL, Australian Football and Tomwil said interest and sales were "strong as many" media buyers followed up initial meetings at the previous week's MIPCOM market in Cannes, France. Sportel also showed how "televised sporting events have expanded, with such varied product available at the market as a series of top tournaments" from the Pro Squash Association to the Int'l Trampoline Federation. The conference had 57 exhibitors and more than 200 companies represented by more than 500 participants (Wayne Walley, ELECTRONIC MEDIA, 10/24 issue).