SBD/25/Sponsorships Advertising Marketing

INTERNATIONAL SPORTS TV CONFERENCE GROWS IN STATURE

     The 5th annual Sportel international TV sports market has
"solidified its stature as an up-and-coming conference, doubling
the number of exhibitors" from last year.  Both buyers and
sellers were "giving the four-day convention high marks."
Several exhibitors, including the NBA, ESPN International, World
League of American Football with Fox Sports and the NFL,
Australian Football and Tomwil said interest and sales were
"strong as many" media buyers followed up initial meetings at the
previous week's MIPCOM market in Cannes, France.  Sportel also
showed how "televised sporting events have expanded, with such
varied product available at the market as a series of top
tournaments" from the Pro Squash Association to the Int'l
Trampoline Federation.  The conference had 57 exhibitors and more
than 200 companies represented by more than 500 participants
(Wayne Walley, ELECTRONIC MEDIA, 10/24 issue).
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Related Topics:

ESPN, NBA, News Corp./Fox, NFL, Walt Disney

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