SBD/24/Sports Media

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         Time Warner chair Gerald Levin says the company's efforts to
    purchase a minority stake in NBC are "on the back burner" and
    that any major investments will "broaden our cable footprint"
    (NEW YORK TIMES, 10/22)....Liberty Sports has created a new sales
    department called Liberty Sports Ad Sales.  Former Prime Ticket
    Senior VP Mike Kincaid is president, and there is speculation he
    will consolidate advertising efforts (INSIDE MEDIA, 10/19
    issue)....Despite the recent addition of five weekends to the
    "NFL Sunday Ticket" pay-per-view package, NFL Enterprises Sales
    and Marketing VP Tola Murphy Baran says "it would be bad
    politics, bad business, bad economics and just plain dumb for us
    to ever take Sunday afternoon football off broadcast television"
    (SALT LAKE TRIBUNE, 10/23)....WOR-radio is losing money on its 5-
    year, $18M N.Y. Giants contract. Bob Raissman reports, if the
    Giants' package becomes available after '95, WFAN could be
    interested.  WFAN has only one-year remaining in its Jets
    contract (N.Y. DAILY NEWS, 10/23). ....DIRECTV announced it will
    be the "flagship" sponsor of the Great Eight college basketball
    festival (BC, Florida, UcOnn, Duke, Missouri, Purdue, Michigan
    and Arizona) presented by ESPN and Raycom.  The event will air
    from The Palace in Auburn Hills, MI, on November 29-30 and a
    portion of the proceeds will go to Challenging Athletic Minds for
    Personal Success -- CHAMPS (DIRECTV, 10/19)....Sportstel's
    international sports and TV convention in Monte Carlo last week
    awarded the "Golden Podium" award to NFL Films for cinematography
    in a '91 Giants-Bucs game (NFL)....

    Print | Tags: Cablevision, DirecTV, ESPN, NBC, New York Jets, New York Liberty, NFL, Media, Tampa Bay Buccaneers, Walt Disney

         "NBC, ABC and CBS will soon begin a major push top sell
    commercial time for their respective telecasts of the 1995 PGA
    Tour, and all indications point to a robust golf marketplace for
    the Big Three," according to a report in the latest issue of
    INSIDE MEDIA.  A surge in spending from equipment and apparel
    manufacturers "will again help drive the market," with equipment
    sponsors likely to spend even more in '95 than they did in '94.
    But sports media buyers also say the nets expect a "heavy
    infusion of bucks" from computer companies.  With demand so
    strong, some ad execs expect network rates to open 10-20% higher
    than last year.  Notes one longtime sports media buyer:  "Not bad
    for a f---ing three-rated sport."  Kathleen Brookbanks, Exec
    Media Dir for Ogilvy & Mather/Chicago, which buys for Wilson
    Golf, notes the golf market usually moves in mid-November, but
    says, "NBC is trying to make the market move earlier than usual."
    Whether CBS follows NBC's pace "remains to be seen."  CBS VP of
    Sports Sales Michael Guariglia expects a strong '95, but adds:
    "We haven't entered the marketplace yet" (Langdon Brockington,
    INSIDE MEDIA, 10/19-11/1 issue).

    Print | Tags: ABC, CBS, NBC, PGA Tour, Media, Viacom, Walt Disney, Wilson Sporting Goods
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