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Sponsorships Advertising Marketing

OTHER TEAM MARKETING NOTES

     CAROLINA:  The Carolina Panthers and FN Thompson-Turner, the
contractor overseeing the construction of the clubs new stadium,
have entered into a joint project with the Charlotte-Mecklenburg
School system in order to promote career-building among eighth-
graders.  The "Building for the Future" program will be woven
throughout the eighth-grade curriculum at Wilson Middle School in
Charlotte.  The idea of the program is to introduce the students
to careers in the business side of sports (CHARLOTTE OBSERVER,
10/22).
     ST. LOUIS:  In a marketing promotion to bring together
current Cardinals sponsors, the team hosted a daylong softball
tournament on Saturday.  The game drew  representatives of
Southwest Airlines, Hardees, the U.S. Postal Service, the
Missouri Lottery, Dairy Queen and Auto Tire, among others (ST.
LOUIS POST-DISPATCH, 10/23).
     ANAHEIM:  The Angels have started a campaign under the
slogan, "We guarantee the '95 season and you can bank on it."  If
the start of next season is delayed, the club has promised to pay
season-ticket holders 5% interest on seat advances made by
January 13 (ATLANTA CONSTITUTION, 10/23).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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