Federer Shooting Wilson TV Spot Head & Shoulders Signs C.J. Wilson New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Pujols Not A Big Fan Of Angels Billboards Pujols Deal Brings Boost In Angels Ticket Sales Disney Golf Courses To Be Run By Arnold Palmer Group Federer In Demand From Advertisers Valero Adds Alamo Bowl Entitlement Lenovo To Sponsor Car In Indy 500
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
OTHER TEAM MARKETING NOTES
Published October 24, 1994
CAROLINA: The Carolina Panthers and FN Thompson-Turner, the
contractor overseeing the construction of the clubs new stadium,
have entered into a joint project with the Charlotte-Mecklenburg
School system in order to promote career-building among eighth-
graders. The "Building for the Future" program will be woven
throughout the eighth-grade curriculum at Wilson Middle School in
Charlotte. The idea of the program is to introduce the students
to careers in the business side of sports (CHARLOTTE OBSERVER,
10/22).
ST. LOUIS: In a marketing promotion to bring together
current Cardinals sponsors, the team hosted a daylong softball
tournament on Saturday. The game drew representatives of
Southwest Airlines, Hardees, the U.S. Postal Service, the
Missouri Lottery, Dairy Queen and Auto Tire, among others (ST.
LOUIS POST-DISPATCH, 10/23).
ANAHEIM: The Angels have started a campaign under the
slogan, "We guarantee the '95 season and you can bank on it." If
the start of next season is delayed, the club has promised to pay
season-ticket holders 5% interest on seat advances made by
January 13 (ATLANTA CONSTITUTION, 10/23).




