Federer Stars In New Wilson, Nike Ads Federer Shooting Wilson TV Spot Head & Shoulders Signs C.J. Wilson New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Pujols Not A Big Fan Of Angels Billboards Pujols Deal Brings Boost In Angels Ticket Sales Disney Golf Courses To Be Run By Arnold Palmer Group Federer In Demand From Advertisers Lenovo To Sponsor Car In Indy 500
SBD/24/Sponsorships Advertising Marketing
OTHER TEAM MARKETING NOTES
Published October 24, 1994
CAROLINA: The Carolina Panthers and FN Thompson-Turner, the contractor overseeing the construction of the clubs new stadium, have entered into a joint project with the Charlotte-Mecklenburg School system in order to promote career-building among eighth- graders. The "Building for the Future" program will be woven throughout the eighth-grade curriculum at Wilson Middle School in Charlotte. The idea of the program is to introduce the students to careers in the business side of sports (CHARLOTTE OBSERVER, 10/22). ST. LOUIS: In a marketing promotion to bring together current Cardinals sponsors, the team hosted a daylong softball tournament on Saturday. The game drew representatives of Southwest Airlines, Hardees, the U.S. Postal Service, the Missouri Lottery, Dairy Queen and Auto Tire, among others (ST. LOUIS POST-DISPATCH, 10/23). ANAHEIM: The Angels have started a campaign under the slogan, "We guarantee the '95 season and you can bank on it." If the start of next season is delayed, the club has promised to pay season-ticket holders 5% interest on seat advances made by January 13 (ATLANTA CONSTITUTION, 10/23).