SBD/24/Sponsorships Advertising Marketing

OTHER TEAM MARKETING NOTES

     CAROLINA:  The Carolina Panthers and FN Thompson-Turner, the
contractor overseeing the construction of the clubs new stadium,
have entered into a joint project with the Charlotte-Mecklenburg
School system in order to promote career-building among eighth-
graders.  The "Building for the Future" program will be woven
throughout the eighth-grade curriculum at Wilson Middle School in
Charlotte.  The idea of the program is to introduce the students
to careers in the business side of sports (CHARLOTTE OBSERVER,
10/22).
     ST. LOUIS:  In a marketing promotion to bring together
current Cardinals sponsors, the team hosted a daylong softball
tournament on Saturday.  The game drew  representatives of
Southwest Airlines, Hardees, the U.S. Postal Service, the
Missouri Lottery, Dairy Queen and Auto Tire, among others (ST.
LOUIS POST-DISPATCH, 10/23).
     ANAHEIM:  The Angels have started a campaign under the
slogan, "We guarantee the '95 season and you can bank on it."  If
the start of next season is delayed, the club has promised to pay
season-ticket holders 5% interest on seat advances made by
January 13 (ATLANTA CONSTITUTION, 10/23).
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