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SBD/24/Sponsorships Advertising Marketing
COKE FIRST INTERNATIONAL SPONSOR OF ALL AFRICA GAMES
Published October 24, 1994
Coca-Cola has become the first international sponsor of the VI All Africa Games. The Games will be held September 13-23, 1995 in Zimbabwe. Coke and other Coca-Cola products will be the official soft drinks; the company also will have rights to the use of various properties and marks of COJA-Z '95. A variety of marketing activities will be executed in individual countries in Africa, including special packaging, retail promotions and a media campaign (Coca-Cola).