SBD/24/Sponsorships Advertising Marketing

COKE FIRST INTERNATIONAL SPONSOR OF ALL AFRICA GAMES

     Coca-Cola has become the first international sponsor of the
VI All Africa Games.  The Games will be held September 13-23,
1995 in Zimbabwe.  Coke and other Coca-Cola products will be the
official soft drinks; the company also will have rights to the
use of various properties and marks of COJA-Z '95.  A variety of
marketing activities will be executed in individual countries in
Africa, including special packaging, retail promotions and a
media campaign (Coca-Cola).
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