PNC Park Switching From Pepsi To Coca-Cola Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Coke Unveils '13 Super Bowl Spot Advertisers Announce Super Bowl Ad Plans Mello Yello To Become NHRA Title Sponsor Empty Olympic Seats Not From Coca-Cola Olympic Marketing Notes
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
COKE FIRST INTERNATIONAL SPONSOR OF ALL AFRICA GAMES
Published October 24, 1994
Coca-Cola has become the first international sponsor of the VI All Africa Games. The Games will be held September 13-23, 1995 in Zimbabwe. Coke and other Coca-Cola products will be the official soft drinks; the company also will have rights to the use of various properties and marks of COJA-Z '95. A variety of marketing activities will be executed in individual countries in Africa, including special packaging, retail promotions and a media campaign (Coca-Cola).