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SBD/24/Sponsorships Advertising Marketing
CHANGE IS IN THE AIR IN BOSTON: NOW THE BRUINS LOGO, TOO?
Published October 24, 1994
The Bruins informed the NHL that they intend to "modify" their traditional black-and-gold uniforms for their move into the new Shawmut Center in '95. Bruins Assistant GM Mike O'Connell: "There most likely will be a change. How drastic? We're not sure." Kevin Paul Dupont writes, "Who can blame the Big, Bad Bruins wanting to cash in on the big, bad runaway apparel market? Imagine what a growling, puck-chomping bear would do for sales." According to David Haney, Dir of Creative Services for NHL Enterprises, any club meeting the October 15 filing date has another 60 days to submit final plans for NHL Commissioner Gary Bettman's approval. But Haney adds that the Bruins, as one of the Original Six NHL teams, might face "a little more scrutiny." Haney: "My point of view: Tradition is important -- but the past, present and future are all part of the equation." The Bruins would not reveal the name of the Boston-area manufacturer that made the pitch (BOSTON GLOBE, 10/22).