SBD/24/Sponsorships Advertising Marketing

CHANGE IS IN THE AIR IN BOSTON: NOW THE BRUINS LOGO, TOO?

     The Bruins informed the NHL that they intend to "modify"
their traditional black-and-gold uniforms for their move into the
new Shawmut Center in '95.  Bruins Assistant GM Mike O'Connell:
"There most likely will be a change.  How drastic?  We're not
sure."  Kevin Paul Dupont writes,  "Who can blame the Big, Bad
Bruins wanting to cash in on the big, bad runaway apparel market?
Imagine what a growling, puck-chomping bear would do for sales."
According to David Haney, Dir of Creative Services for NHL
Enterprises, any club meeting the October 15 filing date has
another 60 days to submit final plans for NHL Commissioner Gary
Bettman's approval.  But Haney adds that the Bruins, as one of
the Original Six NHL teams, might face "a little more scrutiny."
Haney:  "My point of view:  Tradition is important -- but the
past, present and future are all part of the equation."  The
Bruins would not reveal the name of the Boston-area manufacturer
that made the pitch (BOSTON GLOBE, 10/22).
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Related Topics:

Boston Bruins, NHL

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