SBD/24/Leagues Governing Bodies

MLS HUNTING BIG-NAME FRANCHISE SPONSORS

     Charlie Stillitanom, who was venue director for the World
Cup games at Giants Stadium, has been in negotiations with a
Major League Soccer potential owner in the NY area, according to
a report in Sunday's Newark STAR-LEDGER.  "Although he wouldn't
say who it is, he did admit that it isn't Time Warner Inc., the
corporation that still owns the Cosmos' rights."  It seems Time
Warner is not interested in owning a MLS franchise, but they are
interested in being involved in a marketing contract similar to
the World Cup.  the STAR-LEDGER's Ike Kuhns notes that "time is
becoming critical" for MLS if it is to be "marketed properly" for
an April '95 startup.  Kuhns adds to expect announcements in
early November (Newark STAR-LEDGER, 10/23).
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