SBD/21/Sponsorships Advertising Marketing

Print All
  • APEX COMPLETES SECOND PRIVATE PLACEMENT; RAISES $60M

         Apex CEO/President Joseph Kirchner announced today that the
    company completed its second private placement in the past year.
    In exchange for a minority interest in the company, Apex has
    raised $60M of capital which provides for major growth
    opportunities for the company.  In addition to the $60M in
    capital, Apex also has bank lines of around $50M.  The $60M in
    new capital allows the company to fund its sales growth, expand
    its production in Hong Kong, build its international business and
    increase its involvement in strategic promotional ventures.
    Kirchner: "For Apex to continue competing in the highly-
    competitive arena of professional and college athletics -- as
    well as fulfilling retail demand of its product -- an additional
    infusion of capital was needed" (APEX).
    

    Print
  • COKE'S SALES ARE UP DUE TO BOOST FROM INTERNATIONAL SCENE

         Coca-Cola Co. reported a 20% increase in 3rd quarter net
    income "reflecting stronger-than-expected gains in overseas sales
    volume.  The results, "which were in line with analysts'
    expectations, reflect a solid performance in international
    markets, which account for about 80% of Coke's earnings."  Volume
    overseas was up 17%, exceeding the company's earlier projection
    of a 14% gain for the quarter (Laurie Grossman, WALL STREET
    JOURNAL, 10/21).  Coke also credited new advertising, promotions
    and new packaging, "including the plastic version of its classic
    curvy bottle" (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/21).
         COMPETITION IN JAPAN:  "NBR's" Lucy Graft called '94
    "another banner year" for Coca-Cole in Japan, but reported on
    potential threats to the company's Japanese market-share from
    "cheap, private cola imported from the U.S" ("Nightly Business
    Report," PBS, 10/20).
    

    Print | Tags: Coca-Cola
  • DISNEY DUMPS MORE EURO HOLDINGS

         Walt Disney Co. announced it has completed the sale of 74.6M
    shares of stock in Euro Disney SCA, operator of the "beleaguered
    theme park" near Paris, to Saudi Prince Alwaleed bin Talal.
    Disney's stake falls to 40% from 49%.  The Prince's stake rises
    to 24.6% (WASHINGTON TIMES, 10/21).
         MORE FROM THE MOUSE:  Fruit of the Loom announced that its
    European subsidiary, Fruit of the Loom International, Ltd., has
    entered into a three-year licensing agreement with Disney
    Consumer Products International, Inc., a subsidiary of The Walt
    Disney Company.  Fruit of the Loom-Europe will offer a variety of
    casualwear apparel products bearing the world famous Disney
    characters (Fruit of the Loom).
    

    Print | Tags: Walt Disney
  • McDONALD'S WORLDWIDE PERFORMANCE PERCEIVED AS STRONG

         McDonald's Corp. announced record results for the nine
    months and third quarter ended September 30.  Driven by expansion
    and "value," McDonald's global foodservice business continued to
    show growth in '94.  Net income and net income per common share
    increased 12 and 14%, for the nine months; and 13 and 14% for the
    quarter.  A total of 672  restaurants were added in '94,
    including 280 in the U.S. and 392 outside the U.S (McDonald's).
    

    Print | Tags: McDonalds
  • NIKE AND UNIVERSITY OF MICHIGAN REACH UNPRECEDENTED DEAL

         The Univ. of Michigan and Nike have agreed to a $7M-plus
    endorsement contract -- "the largest such deal in the history of
    collegiate sports," according to Michigan AD Joe Roberson.  Nike
    outbid Reebok to become the "exclusive on-field supplier to all
    22 Wolverines men's and women's sports."  The endorsement fee
    will be added to the over $300,000 in cash and goods Nike already
    pays Michigan coaches and other athletic officials.  Nike will
    have the exclusive rights to design uniforms and sell apparel
    with the Michigan logo.  The deal runs through 2000.  SPECIFICS:
    Nike will give the school around $1M in shoes and apparel, make a
    $75,000 cash payment to the athletic program, endow two
    scholarships in women's athletics, fund a yearlong fellowship in
    sports journalism, and pay $45,000 into a scholarship endowment
    begun by Chris Webber.  Roberson said he approached both Nike and
    Reebok (Falls & Girard, DETROIT NEWS, 10/20).  Columnist Joe
    Falls notes Michigan will also "benefit from the TV, magazine,
    and newspaper ads Nike will put out to exploit its connection
    with one of the nation's top athletic programs."  Nike gets to
    "cash in on a school that is probably the most widely televised"
    in the country (DETROIT NEWS, 10/20).
    

    Print | Tags: Nike, Reebok
  • WHEELS MAY START SPINNING FASTER FOR INDOOR BICYCLE RACING

         With the hope of reviving cycle track racing as a domestic
    spectator sport, John Vande Velde, an Olympic track racer, and
    P.T. Ferro Construction Company, based in Joliet, IL, have built
    the first short cycling track "of its kind in the U.S. and the
    only portable track in the world."  Steve Penny of the U.S.
    Cycling Federation:  "Cycling's at an all-time high right now.
    And there has been a lot of talk about building a portable
    velodrome the past few years.  The time is right because of A,
    our recent success in the world championships and B, with the
    Olympics coming, we'll be able to showcase what we have.  People
    are more used to an indoor venue for sporting events."  The new
    track was designed specifically for indoor use and features a 52-
    degree slope.  Bicycle historian Jim Hurd:  "I think bicycle
    racing in America will take off in the next couple of years.  I
    think it will increase in popularity as mountain biking continues
    to be so popular; there will be some crossover."  Van Velde has
    scheduled a team racing event for the Rosemont Horizon on April
    29, 1995 (Julie Hanna, CHICAGO TRIBUNE, 10/21).
    

    Print
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug