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         The finals of Anderson Consulting's World Championship of
    Golf, which has the best players from golf tours around the world
    (according to the SONY rankings) competing for a $3.65M purse,
    will be held in Scottsdale in December 1995.  The Anderson
    Consulting Championship is sanctioned by the PGA Tour, PGA
    European Tour, Japan PGA Tour, Austral-Asian Tour and FNB Tour of
    South Africa.  The event is the world's richest with the winner
    receiving $1M and the runner up receives $500,000.  "Big money
    postseason events in the past had been greeted with mixed
    reactions from the game's best players," but PGA Commissioner Tim
    Finchem feels the event "will be very well-received."  ESPN
    carries the semifinals and ABC the final.  Over 300 hours of TV
    coverage from the regionals, semi-final and final rounds will be
    aired in over 40 countries (Bill Huffman, ARIZONA REPUBLIC,

    Print | Tags: ABC, ESPN, PGA Tour, Walt Disney

         This morning, Apex President & CEO Joseph Kirchner released
    the following statement concerning the recent suit in New York's
    Supreme Court between Apex and NBA Properties:  "As has been
    previously reported, we are currently involved in a dispute with
    NBA Properties.  In support of our position, the court ruled on
    October 14th that our NBA license is still valid which allows us
    to continue the design, selling, and marketing of NBA licensed
    apparel.  In summation, we are hopeful that all issues can be
    resolved as quickly as possible" (Apex).  NBA Properties revoked
    Apex's NBA vendor's license in August over concerns that a line
    of Apex apparel conflicted with the rights of another NBA
    licensee.  NBA officials declined to comment this morning, citing
    league policy against discussing on-going litigation (THE DAILY).

    Print | Tags: NBA

         ESPN's "Cover Story" examined the marketing of the color
    black in pro sports apparel.  ESPN's Bob Ley: "Is this a
    coincidence?  The top five marketing teams in the NHL all use
    black as a predominate uniform color.  Two of football's top six
    teams in terms of sales -- they wear black.  Two of the NBA's top
    three, and three of baseball's top four -- they all wear and
    market the color black."  Ley adds: "Black is mean ... and the
    color black sells."  Scott Carmichael, VP of Marketing for the
    L.A. Kings:  "I see a lot of people around the country and around
    North America wearing the Kings colors and I am not so sure that
    they are Kings fans, though some of them are, some probably buy
    it for the color."  Ley noted the Sacramento Kings and the
    Cavaliers changed their uniform schemes to include black, and the
    expansion NFL Panthers "are on the black list, too."  Asked
    whether black will over-flood the market, Michael Nichols,
    publisher of TEAM LICENSING BUSINESS: "There is so much product
    out there already, how do you make yourself different.  Right
    now, instead of black, we are seeing a lot of teal, purple and
    silver."  The piece also addressed the issue of whether black is
    used simply to appeal to urban youths.  N.Y. POST columnist Phil
    Mushnick:  "These are all gang-favored colors. ... We have
    allowed our most violent street gangs in this country to serve as
    the sports world's unpaid fashion consultants."  NFL President
    Neil Austrian said the league is concerned when "school
    principals say that they don't want Raiders gear or any
    professional logo into school":  "It suggests that it is, in
    fact, a problem.  And I think we feel we have a responsibility to
    try and deal with that" ("SportsCenter," ESPN, 10/19).

    Print | Tags: Carolina Panthers, Cleveland Cavaliers, ESPN, NBA, NFL, NHL, Oakland Raiders, Walt Disney

         Cobra Golf Inc. reported a net income of $7.1M for the
    quarter ended September 30, an increase of 355% from the same
    period last year.  The company's net sales increased by 176% from
    last year to $35.1M.  The company says the increase in net sales
    is due to continued demand for its full set of oversized golf
    clubs -- the King Cobra, Lady Cobra Oversize, and Senior King
    Cobra.  The company's primary focus is on oversize and graphite
    shafted clubs marketed under the King Cobra brand name (Cobra).
    Cobra was +2 3/8 yesterday.

    Print | Tags: Acushnet

         CISL Detroit Neon GM Ron Campbell is the CISL Executive of
    the Year.  Campbell oversaw operations for the expansion Neon in
    their first season, in which the team attracted the highest
    attendance in the league.  The Neon also set a record with nearly
    $1M in corporate sponsorship revenue and has been lauded for some
    of the best in-game promotions in the CISL.  Campbell is also
    Exec VP of Finance for the Pistons.  CISL Commissioner Ron
    Weinstein credited the Neon with projecting a "major league
    image" (CISL).

    Print | Tags: Detroit Pistons

         The NBA and McDonald's Japan announced the launch of a 45-
    day promotion themed "Be the Best, NBA."  The campaign will
    include 25 million game cards featuring hundreds of thousands of
    NBA licensed products, to be given away with McDonald's "extra
    value meals."  Michael Jordan is featured prominently on the game
    cards, as well as the TV promotions.  NBA Properties VP & GM for
    Marketing David Schreff said "the magnitude of the McDonald's
    Japan campaign illustrates the growing Japanese interest in the
    NBA."  Dentsu, Inc. of Japan is producing 30- and 15-second
    commercials aimed at reaching each Japanese viewer 20 times
    during the promotion.  The game cards themselves are specially
    designed to feature Jordan, the customer's possible prize, an NBA
    team logo sticker, and facts about an NBA team.  In-store
    promotions include Huffy Backboards in several hundred McDonald's
    parking lots for consumers to try out newly-won basketballs.
    Prizes will include the basketballs, NBA logo jackets, and '94
    logo pins (NBA).

    Print | Tags: McDonalds, NBA

         Miller Genuine Draft has opened an "MGD Tap Room" on the
    World Wide Web -- which "is becoming the Internet's most popular
    and creative site."  The "virtual pub" will provide cyber-junkies
    with information on trends in sports, music, fashion, nightlife,
    and art.  James Taylor, Brand Director of MGD and MGD Light:
    "The imagery of the MGD tap room is ideal because like
    traditional tap rooms, our virtual tap room is a place where
    people can go to find out what's going on and share information.
    MGD is perfect for providing a forum for anyone interested in
    tapping into latest happenings in popular culture."  The Tap Room
    can be accessed on the World Wide Web at  Comments and questions can be e-
    mailed at anytime to the MGD Tap Room at
    (Miller Brewing Co.).
         ARTISTIC LICENSE:  According to this morning's WASHINGTON
    TIMES, Philip Morris -- which owns Miller Brewing -- "breached
    philanthropic protocol and broke with its own tradition of
    strings-free giving last month when it asked New York arts groups
    to put in a good word for the company with city lawmakers
    deliberating a harsh anti-smoking law."  The report says company
    execs in late September "telephoned grantees and asked them to
    say a kind word about the company" to NYC City Council Speaker
    Peter Vallone.   Darienne Dennis, Philip Morris spokesperson:
    "There is no quid pro quo."  William Murray, spokesperson for The
    Brooklyn Academy of Music, a recipient of Philip Morris funding:
    "The request was to show support for Philip Morris as a supporter
    of the arts in New York City, and, from our regard, the
    performing arts especially" (Tony Munroe/Nelson Pressley,


         ABC Sports' Lynn Swann and clothing designer Nicole Miller
    have teamed up to sponsor three charity sports events in Chicago,
    Denver and Philadelphia for Big Brothers/Big Sisters of America.
    Tickets and raffles are expected to raise $20,000 per event.
    Nicole Miller designs silk ties with sports motifs -- including
    the NFL's 75th anniversary and Monday Night Football's 25th
    (Nicole Miller).

    Print | Tags: ABC, NFL, Walt Disney

         A poll by Video Storyboard ranks the nation's top celebrity
    sports endorsers, and is based on a survey of 2,200 consumers.
    Here's the top ten:  (1) Michael Jordan; (2) Nancy Kerrigan; (3)
    Shaquille O'Neal; (4) Charles Barkley; (5) Bo Jackson; (6) Joe
    Namath; (7) Magic Johnson; (8) David Robinson; (9) George
    Foreman; (10) Lawrence Taylor (Michael Hiestand, USA TODAY,
    10/20).  "Entertainment Tonight" also ran a piece on Video
    Storyboard's sports list.  ET's Mary Hart noted that Kerrigan "is
    the only woman athlete ranked this year" and that Jordan topped
    the lists, even though he retired last season.  Dave Vadehra,
    President of Video Storyboard:  "The fact that he quit basketball
    at the peak sort of enhances his image that he is not only in it
    for the money."  AD AGE's Jeff Jensen:  "Because of some great
    advertising, some unforgetable advertising for Nike and
    McDonalds, he is part of our pop culture consciousness and will
    continue to be so for some time" ("ET," 10/19).

    Print | Tags: Nike, Orlando Magic
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