Sources: '17-18 NBA Season To Start Earlier Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief 76ers Postpone Game Due To Moisture On Court Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future AT&T Launching DirecTV Now Streaming TV Bundle Kings Take Dynamic Pricing To Next Level AT&T Not Renewing USOC Sponsorship
SBD/19/Sponsorships Advertising Marketing
DORNA SIGNS UP AT&T, AND LOGO 7 FOR NBA SEASON
Published October 19, 1994
AT&T and Logo 7 have reached agreements to advertise on Dorna USA's AdTime signage systems in NBA arenas during the '94- '95 season, and that IBM and Leaf Candy have renewed their AdTime agreements for the upcoming NBA season. Jerry Cifarelli, Senior VP of Dorna USA: "The addition of prestigious, innovative companies like AT&T and Logo 7 to our lineup is further indication that the corporate community has found AdTime to be the most effective, most reliable signage system of its kind" (Dorna USA).