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SBD/19/Sponsorships Advertising Marketing
DORNA SIGNS UP AT&T, AND LOGO 7 FOR NBA SEASON
Published October 19, 1994
AT&T and Logo 7 have reached agreements to advertise on Dorna USA's AdTime signage systems in NBA arenas during the '94- '95 season, and that IBM and Leaf Candy have renewed their AdTime agreements for the upcoming NBA season. Jerry Cifarelli, Senior VP of Dorna USA: "The addition of prestigious, innovative companies like AT&T and Logo 7 to our lineup is further indication that the corporate community has found AdTime to be the most effective, most reliable signage system of its kind" (Dorna USA).