Olympics

REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER

10.18.1994

     Reebok signed an estimated $25M deal with NBC to be the
exclusive athletic shoe advertiser on NBC's '96 Summer Olympic
broadcast.  Reebok has yet to sign on as a national sponsor of
the Atlanta Games, but, according to Reebok spokesperson Dave
Fogelson, negotiations are continuing with ACOG and the USOC.
Nike sponsors the U.S. Track & Field team.  Reebok joins Coke,
Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner,
ATLANTA CONSTITUTION, 10/18).  Reebok was an official broadcast
sponsor of NBC's coverage of the '88 and '92 Summer Games
(REEBOK).

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