USOC Member Says Boston Bid Not Certain USOC Revenue Up For '14 Compared To '10 Adam Scott Indifferent On Golf In Olympics Mass. Gov. Growing Impatient With Boston '24 Boston 2024 Proposes Leadership Shake-Up USOC Denies Asking L.A. To Be Boston Bid Backup South Boston A Tough Sell For '24 Games? Poll Shows Generational Divide Over Boston Bid Red Sox' Lucchino Could Join Boston '24 Boston 2024 Forms Star-Studded BOD
Upcoming Conferences and Events
COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY
Published October 18, 1994
Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in '96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Cola spokesperson said that the park will feature attractions enabling visitors to participate vicariously in the Games: "We are considering it. But we have made no commitments." Executives familiar with the theme park plan said Coca-Cola hopes to make it not just a promotional event, but a genuine business, charging an admission price of $25 per person. With projections of 10,000 and 15,000 attendees daily, executives believe the Olympic City could make as much as $375,000 daily -- or about $6.4M during the 17 days of the Summer Games (Joe Mandese, AD AGE, 10/17 issue).