Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Coke Leery Of Pepsi Ads Near Daytona Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC Brands Active Around World Cup Despite Protests
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COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY
Published October 18, 1994
Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in '96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Cola spokesperson said that the park will feature attractions enabling visitors to participate vicariously in the Games: "We are considering it. But we have made no commitments." Executives familiar with the theme park plan said Coca-Cola hopes to make it not just a promotional event, but a genuine business, charging an admission price of $25 per person. With projections of 10,000 and 15,000 attendees daily, executives believe the Olympic City could make as much as $375,000 daily -- or about $6.4M during the 17 days of the Summer Games (Joe Mandese, AD AGE, 10/17 issue).