Jason Day Withdraws From Rio Due To Zika Rio Gov. Says Games Could Be Big Failure Number Of Americans Attending Rio Games Plummets IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games Calgary Exploring Bid For '26 Games IOC Backs Ban Of Russian Track Team Coca-Cola Releases New Ad Featuring Jordan Spieth Olympics Officials Reveal Medal Designs Rome '24 Appoints Ketchum For Global PR
COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY
Published October 18, 1994
Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in '96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Cola spokesperson said that the park will feature attractions enabling visitors to participate vicariously in the Games: "We are considering it. But we have made no commitments." Executives familiar with the theme park plan said Coca-Cola hopes to make it not just a promotional event, but a genuine business, charging an admission price of $25 per person. With projections of 10,000 and 15,000 attendees daily, executives believe the Olympic City could make as much as $375,000 daily -- or about $6.4M during the 17 days of the Summer Games (Joe Mandese, AD AGE, 10/17 issue).