USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons LA 2024 Releases Spot Year Out From Host City Vote NCAA To Look At College Olympian Awards Rule Paralympics Set To Open Tonight In Rio
COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY
Published October 18, 1994
Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in '96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Cola spokesperson said that the park will feature attractions enabling visitors to participate vicariously in the Games: "We are considering it. But we have made no commitments." Executives familiar with the theme park plan said Coca-Cola hopes to make it not just a promotional event, but a genuine business, charging an admission price of $25 per person. With projections of 10,000 and 15,000 attendees daily, executives believe the Olympic City could make as much as $375,000 daily -- or about $6.4M during the 17 days of the Summer Games (Joe Mandese, AD AGE, 10/17 issue).