Olympic Business Partners Not Worried Over NHL Fehr: Olympic Dispute Could Cloud CBA Negotiations Bettman Doubles Down On NHL Not Going To Korea NHL Players Speak Out On Olympics LA 2024 Facebook Page Gets Surge In "Likes" NHL Will Not Participate In '18 PyeongChang Games LA 2024 Offers Marketing Experts For Bid Wasserman Argues L.A. Must Get '24 Games Coke Replacing Pepsi As MLB League Sponsor IIHF To Cover NHL Costs At '18 PyeongChang Games
Upcoming Conferences and Events
May 31 - Jun 1
COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY
Published October 18, 1994
Coca-Cola plans to leverage its more than $100M in Olympic media and sponsorship outlays in '96 with a variety of big events, including the creation of a Coca-Cola Olympic City in Atlanta. A Coca-Cola spokesperson said that the park will feature attractions enabling visitors to participate vicariously in the Games: "We are considering it. But we have made no commitments." Executives familiar with the theme park plan said Coca-Cola hopes to make it not just a promotional event, but a genuine business, charging an admission price of $25 per person. With projections of 10,000 and 15,000 attendees daily, executives believe the Olympic City could make as much as $375,000 daily -- or about $6.4M during the 17 days of the Summer Games (Joe Mandese, AD AGE, 10/17 issue).