SBD/17/Sports Media

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  • CBS CONTINUES TO FEEL THE LOSS OF FOOTBALL AND BASEBALL

         CNN's Lou Dobbs: "Dismal ratings, lost affiliates, broken
    deals.  It has been a rough year for broadcast television network
    CBS.  This week another dose of bad news.  CBS reported a 51%
    plunge in its profits.  The network blames higher taxes and
    falling sales from losing the rights to broadcast professional
    football and baseball" ("Money Week," CNN, 10/16).  Across its
    schedule, CBS is about 8% short of the ratings it guaranteed
    advertisers, meaning it will have to give them free additional
    ads.  CBS President Howard Stringer: "It's a little too early to
    be concerned" (Elizabeth Jensen, WALL STREET JOURNAL, 10/17).
    Letterman's Top Ten on Friday night was "Ways CBS Can Improve Its
    Prime Time Ratings."  No. 5:  "Show some football games!
    Everybody loves football games!" ("Late Show," CBS, 10/14).
    

    Print | Tags: CBS, Media, Time Warner, Viacom
  • MEDIA NOTES

         While the NHL lockout continues, ESPN is plugging gaps in
    their programming with mountain biking, reruns of last year's
    Stanley Cup, and rescheduled college football games.  ESPN2 is
    making do with minor league hockey and body- building, and Prime
    Network is offering an eight-game Arizona Fall baseball League
    package (AP/GREENSBORO NEWS & RECORD, 10/15)....Viacom's
    Paramount Stations Group has agreed to buy two independent
    television stations from Combined Broadcasting, WGBS in
    Philadelphia and WBFS in Miami (WALL STREET JOURNAL,
    10/17)....Going into yesterday's game against the Patriots, the
    Jets' average Nielsen rating in N.Y. has fallen four full points
    since last year, which translates to a loss of 268,000 homes per
    telecast (N.Y. NEWSDAY, 10/14)...."75 Seasons," the story of the
    NFL which recently appeared on TNT, is now available from
    PolyGram Video at video stores (The NFL).....The final Nielsen
    rating for "Baseball" was a 5.1.  PBS projects that 28M people
    saw it all or in part (BOSTON GLOBE, 10/16)...."Inside Stuff"
    profiled "Hoop Dreams," a documentary on two Chicago teens and
    their basketball hopes ("NBA Inside Stuff," 10/15).  An ad for
    "Hoop Dreams" notes that Nike and Sports Illustrated are offering
    group ticket rates through an 800-number.
    

    Print | Tags: ESPN, NBA, New England Patriots, New York Jets, NFL, NHL, Nielsen, Nike, Sports Illustrated, Media, TBS/TNT, Time Warner, Viacom, Walt Disney
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