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SBD/17/Sponsorships Advertising Marketing
WOODEN CLASSIC SCORES WITH NEW TV, RADIO, SPONSORSHIP DEALS
Published October 17, 1994
Randy Ryan, president of the inaugural John R. Wooden Classic, has announced new media and sponsorship agreements for the December 3 college basketball tournament featuring Kansas, UMass, Kentucky and UCLA. TELEVISION: As part of a deal with the NBC Super Channel, the Wooden Classic will be broadcast live from the Pond at Anaheim during prime time in 32 countries in Western Europe, Eastern Europe, and the Middle East. Additional international broadcast agreements are expected to place the tournament in a total of 80 countries. NBC Sports Senior VP Jonathan Miller: "Sports transcends all boundaries, and we are sure that the Wooden Classic will be a real happening for the NBC Super Channel audience." RADIO: Through Radio Sports Creations and the American Sports Radio Network, the Wooden Classic will be broadcast live in over 100 stations in the U.S., and internationally over the Armed Forces Radio Network. Warren Williamson, president of Radio Sports Creations: "We are thrilled that the John R. Wooden Classic invited us in. It obviously means a tremendous amount of exposure." SPONSORS: Multi-year agreements have been reached with Gillette, Jeep-Eagle, NAPA, and Dean Witter. Ryan: "With these agreements, more people throughout the world can tune in to honor a living legend who not only defines college basketball, but who is also a great man. Our goal of insuring the legacy of John Wooden by creating a first-class event in his honor and having the opportunity to broadcast it to the world has been achieved" (John R. Wooden Classic).