Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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More ratings: ABC's college football is up 10% to 6.5, NBC's Notre Dame games are up 76% to 6.0, NBC's "NFL Live" is up 6% to 3.7, and Fox's pregame show is at 4.4, down 4% from CBS' "NFL Today" last year (Rudy Martzke, USA TODAY, 10/14)....CBS Inc.'s shares continued to slide yesterday, following the company's report of a 51% drop in third-quarter earnings on Wednesday (Baltimore SUN, 10/14). ....Connecticut Public Television is working on a package of UConn's women's basketaball games for this season. The package would include six regular season games plus the Big East and NCAA tournaments. CPTV needs to come up with a corporate sponsor to help underwrite production cost (Jim Shea, HARTFORD COURANT, 10/14).
"They're probably lighting celebratory cigars" at NBC HQs in Rockefeller Center today, as the AFC is beating the NFC in the ratings for the first time in 15 years. A.C. Nielsen gives NBC an average rating of 11.6, up 22% from last year. Fox, in their first year with the NFC, is averaging an 11.3, the same as CBS had at this time last year. NBC officials attribute the advantage to better games and the better showing of the Patriots in Boston, the nation's No. 6 media market (Ernest Hooper, ST. PETERSBURG TIMES, 10/14). NBC Sports President Dick Ebersol: "It is still amazing to me that our AFC could be ahead of the NFC at this stage" (Rudy Martzke, USA TODAY, 10/14).