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VOLVO TOUTS ITS MOUNTAIN BIKE SPONSORSHIP
Published October 13, 1994
Volvo & Cannondale reiterate their happiness with sponsoring a mountain bike racing team in announcing the recent success of their Racing Team. Volvo notes that it is once again supporting a sport "in its professional infancy." The Volvo in Cycling program has been created to reach a younger active customer. In addition to title sponsor of the Volvo & Cannondale Mountain Bike Racing Team, Volvo's involvement in cycling includes the official car status of both the Motorola Cycling team and the National Multiple Sclerosis Bike Tour Series. Mountain bike racing will receive Olympic medal status in '96 (VOLVO).