SBD/13/Sponsorships Advertising Marketing

VOLVO TOUTS ITS MOUNTAIN BIKE SPONSORSHIP

     Volvo & Cannondale reiterate their happiness with sponsoring
a mountain bike racing team in announcing the recent success of
their Racing Team.  Volvo notes that it is once again supporting
a sport "in its professional infancy."  The Volvo in Cycling
program has been created to reach a younger active customer.  In
addition to title sponsor of the Volvo & Cannondale Mountain Bike
Racing Team, Volvo's involvement in cycling includes the official
car status of both the Motorola Cycling team and the National
Multiple Sclerosis Bike Tour Series.  Mountain bike racing will
receive Olympic medal status in '96 (VOLVO).
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