Marketers Say Danica Patrick Needs To Win Verizon Wireless Launches ESPN MVP Pepsi Features Cowboys In New TV Spot Wheels & Deals U.S. Cellular Expands Bears Sponsorship AT&T Sues NASCAR To Replace Brand ESPN, USGA Ink Extension Through 2014 Shaun White Inks Deal With Red Bull Fox To Use New 3-D Racing Technology Super Bowl Marketing News & Notes
SBD/13/Sponsorships Advertising Marketing
VOLVO TOUTS ITS MOUNTAIN BIKE SPONSORSHIP
Published October 13, 1994
Volvo & Cannondale reiterate their happiness with sponsoring a mountain bike racing team in announcing the recent success of their Racing Team. Volvo notes that it is once again supporting a sport "in its professional infancy." The Volvo in Cycling program has been created to reach a younger active customer. In addition to title sponsor of the Volvo & Cannondale Mountain Bike Racing Team, Volvo's involvement in cycling includes the official car status of both the Motorola Cycling team and the National Multiple Sclerosis Bike Tour Series. Mountain bike racing will receive Olympic medal status in '96 (VOLVO).