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REEBOK EXPANDS INTERNATIONAL SOCCER MARKETING PROGRAM
Published October 13, 1994
Reebok International has announced the signing of German soccer star Jurgen Klinsmann to a multi-year endorsement contract. In addition to signing Klinsmann, Reebok announced that they have become a sponsor of the European soccer association, UEFA Champions League. The three-year deal with the UEFA includes a pan-European broadcast sponsorship and marketing package (REEBOK).