Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness
SBD/13/Sponsorships Advertising Marketing
REEBOK EXPANDS INTERNATIONAL SOCCER MARKETING PROGRAM
Published October 13, 1994
Reebok International has announced the signing of German soccer star Jurgen Klinsmann to a multi-year endorsement contract. In addition to signing Klinsmann, Reebok announced that they have become a sponsor of the European soccer association, UEFA Champions League. The three-year deal with the UEFA includes a pan-European broadcast sponsorship and marketing package (REEBOK).