UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV Adidas' Net Profits Rise In Q1 Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M
SBD/13/Sponsorships Advertising Marketing
REEBOK EXPANDS INTERNATIONAL SOCCER MARKETING PROGRAM
Published October 13, 1994
Reebok International has announced the signing of German soccer star Jurgen Klinsmann to a multi-year endorsement contract. In addition to signing Klinsmann, Reebok announced that they have become a sponsor of the European soccer association, UEFA Champions League. The three-year deal with the UEFA includes a pan-European broadcast sponsorship and marketing package (REEBOK).