NYC FC Signs Beverage, Snacks Deal With PepsiCo Pepsi Lands Baylor Univ. Beverage Deal Storm's Valavanis Discusses WNBA's Keys To Success PepsiCo Swoops In For Five-Year NBA Deal Pepsi Signs Serena Williams, Usain Bolt Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl Pepsi Signs Irving For More "Uncle Drew" Episodes Pepsi, NFL Promoting Heavily Through Digital Lions' Stafford In New Pepsi Promo
SBD/13/Sponsorships Advertising Marketing
Published October 13, 1994
Coleman Co. agreed to acquire Eastpak Inc., a privately held maker of small backpacks. The maker of camping equipment said Eastpak will continue to use the Eastpak brand name. Coleman said Eastpak, which has an annual revenue of about $40M, will add as much as five cents a share to Coleman's earnings (WALL STREET JOURNAL, 10/13).... PepsiCo's snack unit Frito-Lay will feature country music star Reba McEntire on three million bags of Fritos Original for a fall promotion beginning Nov. 1 (W.S. JOURNAL, 10/13). ....St. John's University's basketball team unveils a new nickname this year -- Red Storm (BOSTON HERALD, 10/12).