Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension Gordon Shoots Second Pepsi Prank Video Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video
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SBD/13/Sponsorships Advertising Marketing
Published October 13, 1994
Coleman Co. agreed to acquire Eastpak Inc., a privately held maker of small backpacks. The maker of camping equipment said Eastpak will continue to use the Eastpak brand name. Coleman said Eastpak, which has an annual revenue of about $40M, will add as much as five cents a share to Coleman's earnings (WALL STREET JOURNAL, 10/13).... PepsiCo's snack unit Frito-Lay will feature country music star Reba McEntire on three million bags of Fritos Original for a fall promotion beginning Nov. 1 (W.S. JOURNAL, 10/13). ....St. John's University's basketball team unveils a new nickname this year -- Red Storm (BOSTON HERALD, 10/12).