Lady Gaga Set To Headline SB Halftime Sponsors Activate Around MLB ASG Week Pepsi Beginning Emoji-Based MLB Campaign Mtn Dew To Sponsor DR1 Drone Racing League Storm Reach Sponsorship Deal With Swedish Medical Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour Bowl Game Pouring Rights, Concessions Pepsi Not Renewing Citi Field Partnership Jennifer Storms To Be NBC Sports CMO
SBD/13/Sponsorships Advertising Marketing
Published October 13, 1994
Coleman Co. agreed to acquire Eastpak Inc., a privately held maker of small backpacks. The maker of camping equipment said Eastpak will continue to use the Eastpak brand name. Coleman said Eastpak, which has an annual revenue of about $40M, will add as much as five cents a share to Coleman's earnings (WALL STREET JOURNAL, 10/13).... PepsiCo's snack unit Frito-Lay will feature country music star Reba McEntire on three million bags of Fritos Original for a fall promotion beginning Nov. 1 (W.S. JOURNAL, 10/13). ....St. John's University's basketball team unveils a new nickname this year -- Red Storm (BOSTON HERALD, 10/12).