SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Coleman Co. agreed to acquire Eastpak Inc., a privately held
maker of small backpacks.  The maker of camping equipment said
Eastpak will continue to use the Eastpak brand name.  Coleman
said Eastpak, which has an annual revenue of about $40M, will add
as much as five cents a share to Coleman's earnings (WALL STREET
JOURNAL, 10/13).... PepsiCo's snack unit Frito-Lay will feature
country music star Reba McEntire on three million bags of Fritos
Original for a fall promotion beginning Nov. 1 (W.S. JOURNAL,
10/13). ....St. John's University's basketball team unveils a new
nickname this year -- Red Storm (BOSTON HERALD, 10/12).
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PepsiCo, Seattle Storm

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