Disney, Dish Network Reach Long-Term Deal Disney Signs Seahawks' Smith For Classic Spot New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Disney Golf Courses To Be Run By Arnold Palmer Group Executive Transactions Final Weekend Nielsen Ratings Media Notes UFC Gaining Mainstream Following Valero Adds Alamo Bowl Entitlement
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
DISNEY HELPING TO LINK TAMPA BAY & ORLANDO CLOSER
Published October 13, 1994
The symbols of Disney's main Orlando attractions -- like the Mouse ears, Cinderella's castle and the Epcot sphere -- have been added to the Tampa Bay area's "trademark tourism ad," as part of an agreement between Pinellas County's tourism board and Disney. Allen Humphrey, regional marketing dir for Disney in Tampa: "What we're trying to do is make the Tampa Bay area 'closer' to Disney." For years, St. Petersburg and Clearwater have touted their 90-minute travel time from Disney. "But Disney guards its scenes and symbols closely, and it took a year of negotiations between Disney and the bureau before they ironed out how to cooperate formally" (Jim Riley, TAMPA TRIBUNE, 10/13).