SBD/13/Sponsorships Advertising Marketing

DISNEY HELPING TO LINK TAMPA BAY & ORLANDO CLOSER

     The symbols of Disney's main Orlando attractions -- like the
Mouse ears, Cinderella's castle and the Epcot sphere -- have been
added to the Tampa Bay area's "trademark tourism ad," as part of
an agreement between Pinellas County's tourism board and Disney.
Allen Humphrey, regional marketing dir for Disney in Tampa: "What
we're trying to do is make the Tampa Bay area 'closer' to
Disney."  For years, St. Petersburg and Clearwater have touted
their 90-minute travel time from Disney.  "But Disney guards its
scenes and symbols closely, and it took a year of negotiations
between Disney and the bureau before they ironed out how to
cooperate formally" (Jim Riley, TAMPA TRIBUNE, 10/13).
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