Federer Touts Mercedes-Benz In "Timeless" Ad LAFC, Banc Of California Sign Naming-Rights Deal MLB Sticks With Recent Postseason Format Old Spice Names Von Miller Brand Ambassador Rams Add American Airlines As Sponsor Schiller Steps Down From America's Cup Post Lochte Loses Four Sponsors In One Day Rio Rating Lowest Since Sydney In '00 Bazant Joining WME After Leaving Legacy Agency Steelers G Wants Players To Prep For Lockout
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Time Warner Inc. said yesterday that ABC News and NBC News would join in the interactive news-on-demand service to be offered on Time Warner's Full Service network next year. The network will be introduced in Orlando and will include news, TV programming and reports by Time Warner publications like Time, Sports Illustrated, Fortune, Money, Entertainment Weekly and Life (BLOOMBERG BUSINESS NEWS, 10/12)....Softkey International Inc. said it will begin selling CD-Rom based calendars of Sports Illustrated's annual swimsuit issue. The CD-Rom, priced $29.95, is the most "heavily ordered" CD that SoftKey has ever published (WALL STREET JOURNAL, 10/12)....In Philadelphia, Robert Seltzer critiques last weekend's boxing telecast, CBS' first boxing telecast in four years: "It was a good spectacle for a sport that sorely needs network exposure" (PHILA. INQUIRER, 10/12)....CBS, NBC and NBC drew just 58% of all prime-time viewing last week, down from 63% a year ago. Most of the loss of viewing share was due to the lack of baseball coverage, which normally draws viewers away from cable (WALL STREET JOURNAL, 10/12). ....The Tigers signed a 5-year deal with WKBD Channel 50. No dollar figures were announced, but Channel 50 will air 60 games a season and will have a "virtual lock on Detroit TV sports, as it already airs the Pistons and Red Wings" (DETROIT NEWS, 10/11).
In New York, Richard Sandomir notes Notre Dame's loss to Boston College hurts both ABC and NBC for upcoming Irish telecasts: "Although a weakened Notre Dame is still a potent draw thanks to the school's faithful alumni, a middling Irish team is nonetheless not as robust for ratings as one that is still in the loop" for a national title. In other college football news, ABC bought the rights to the annual SEC championship game for "substantially more" than the $1.8M it has been paying. ABC struck the deal in their exclusive negotiating period. Regular season SEC games will be carried by CBS (N.Y. TIMES, 10/12)