MLB Giants Payroll To Top $200M For First Time Mitt Romney In Talks With Yankees For Small Stake Manfred: Talking To Players About Rules "Difficult" Orioles Exec VP Wouldn't Want A Trump First Pitch Baseball HOF Tour Returning For Second Season First Data Lands Rights To Mets' Fla. Complex NHL Signs PPG For New Leaguewide Category Clark Calls MLB Rule Change Discussions "Ongoing" Four Brands Sign Up As WBC Global Sponsors Cubs Using "That's Cub" As '17 Marketing Slogan
SBD/12/Sponsorships Advertising Marketing
NEW INTERNATIONAL SPORTS CONSULTING FIRM FORMED
Published October 12, 1994
International Sports Marketing Consultants Limited (ISMC Ltd.), headquartered in Bedford, NY, has been organized under the leadership of Jack McMahon, who guided IBM's worldwide sports program for 13 years. Joining him are four former IBMers with experience in media relations and sports marketing: Walter Gray, Michael Lazare, Arnold Pinsly and Fred Steinberg. ICMC sees itself providing professional support to companies investing in sports sponsorships to help maximize their investment in sports. McMahon: "Companies will also find ISMC expertise useful in giving them a fresh look at their programs, through the eyes of experienced professionals, to make sure they are leveraging all available sources." At IBM, McMahon was responsible for creating and managing IBM's top sports sponsorships, including agreements with the IOC, MLB, ATP, America's Cup, NHL, The Masters and others (THE DAILY).