Phillies' Galvis Calls For More Safety Netting MLB's Average Game Time Up Six Minutes NHL To Use Sportradar To Monitor Gaming Activity Lochte Likely To Face Punishment From USOC Wearable Device Could Lead To Fewer Injuries Workforce, Facilities To Be Reduced For Paralympics Pitch Clocks Coming To MLB Next Year? Costas Praises Rio For "Good Job" Hosting World Cup Of Hockey A Testing Ground For NHL? Manfred Addresses Changing Landscape Within Baseball
SBD/12/Sponsorships Advertising Marketing
NEW INTERNATIONAL SPORTS CONSULTING FIRM FORMED
Published October 12, 1994
International Sports Marketing Consultants Limited (ISMC Ltd.), headquartered in Bedford, NY, has been organized under the leadership of Jack McMahon, who guided IBM's worldwide sports program for 13 years. Joining him are four former IBMers with experience in media relations and sports marketing: Walter Gray, Michael Lazare, Arnold Pinsly and Fred Steinberg. ICMC sees itself providing professional support to companies investing in sports sponsorships to help maximize their investment in sports. McMahon: "Companies will also find ISMC expertise useful in giving them a fresh look at their programs, through the eyes of experienced professionals, to make sure they are leveraging all available sources." At IBM, McMahon was responsible for creating and managing IBM's top sports sponsorships, including agreements with the IOC, MLB, ATP, America's Cup, NHL, The Masters and others (THE DAILY).