Red Sox Willing To Go Over Luxury Tax Threshold NHL, NHLPA Aim For Big Money World Cup Hurricanes Seeing Smaller Crowds So Far Deadline Looms Over ATP Prize Money Dispute Columbus Approves $250,000 For All-Star Game Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval Wayne Gretzky Returns To IMG Flames Close To Arena Announcement? 2014 Reader Survey: MLB
SBD/12/Sponsorships Advertising Marketing
NEW INTERNATIONAL SPORTS CONSULTING FIRM FORMED
Published October 12, 1994
International Sports Marketing Consultants Limited (ISMC Ltd.), headquartered in Bedford, NY, has been organized under the leadership of Jack McMahon, who guided IBM's worldwide sports program for 13 years. Joining him are four former IBMers with experience in media relations and sports marketing: Walter Gray, Michael Lazare, Arnold Pinsly and Fred Steinberg. ICMC sees itself providing professional support to companies investing in sports sponsorships to help maximize their investment in sports. McMahon: "Companies will also find ISMC expertise useful in giving them a fresh look at their programs, through the eyes of experienced professionals, to make sure they are leveraging all available sources." At IBM, McMahon was responsible for creating and managing IBM's top sports sponsorships, including agreements with the IOC, MLB, ATP, America's Cup, NHL, The Masters and others (THE DAILY).