NHL, Apple In Late Stages Of Partnership Talks Orioles Not Interested In Bautista Due To Likeability Budget-Conscious Yanks Bring Back Closer Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade A's Dave Kaval Opens His Office To Fans Sources: NHL, Union Could Continue Bye Weeks Minnesota Teams Struggle For Attendance Giants Will Be Forced To Pay Luxury Tax Cubs' Average Price For Season Tickets Will Rise
SBD/12/Sponsorships Advertising Marketing
NEW INTERNATIONAL SPORTS CONSULTING FIRM FORMED
Published October 12, 1994
International Sports Marketing Consultants Limited (ISMC Ltd.), headquartered in Bedford, NY, has been organized under the leadership of Jack McMahon, who guided IBM's worldwide sports program for 13 years. Joining him are four former IBMers with experience in media relations and sports marketing: Walter Gray, Michael Lazare, Arnold Pinsly and Fred Steinberg. ICMC sees itself providing professional support to companies investing in sports sponsorships to help maximize their investment in sports. McMahon: "Companies will also find ISMC expertise useful in giving them a fresh look at their programs, through the eyes of experienced professionals, to make sure they are leveraging all available sources." At IBM, McMahon was responsible for creating and managing IBM's top sports sponsorships, including agreements with the IOC, MLB, ATP, America's Cup, NHL, The Masters and others (THE DAILY).