SBD/12/Sponsorships Advertising Marketing

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  • ANHEUSER-BUSCH'S TRADEMARK PROBLEMS IN EUROPE

         The Anheuser-Busch Companies "indefinitely postponed
    negotiations to buy a stake in Czech brewer Budweiser-Budvar and
    opened the door to renewed legal action in their decades-old
    trademark dispute."  Anheuser-Busch says its "top priority now is
    to settle the numerous battles over the Budweiser trademark that
    has locked it out of key markets."  The trademark dispute has
    locked Anheuser-Busch's "biggest product out of many European and
    other markets because of a patchwork of agreements and court
    rulings."  In many European countries, the U.S. brew is sold only
    as "Bud," and in Germany and Austria, Anheuser-Busch is locked
    out (BLOOMBERG BUSINESS NEWS, 10/12).
    

    Print | Tags: Anheuser Busch
  • FOOT LOCKER SALES SLOWED BY CONSUMERS AND COMPETITION

         Today's WALL STREET JOURNAL reports that "as consumer demand
    for athletic shoes has cooled, growth has slowed at Foot Locker,"
    and it has caused problems for their already struggling parent
    company, Woolworth.  Some analysts believe Woolworth let its Foot
    Locker stores become too dated, and "missed the chance to cash in
    on the popularity of licensed apparel and merchandise."  Bill
    DeVries, CEO of Kinney Shoe Corp, which includes Foot Locker,
    concedes that Foot Locker has "saturated America's shopping
    malls" but that they are "keeping their eyes open."  One vendor
    said  "brand" stores like NikeTown have made Foot Locker's
    presentation look "older" (Laura Bird, WALL STREET JOURNAL,
    10/12).
    

    Print | Tags: Foot Locker/Venator Group, NikeTown
  • MARKETPLACE ROUND-UP

         TBC Direct in Baltimore "took top honors" at the 65th annual
    International Echo Awards competition sponsored by Direct
    Marketing Association for its work for the NFL Baltimore
    Expansion Committee (N.Y. TIMES, 10/12)....ESPN's Peter Gammons:
    "The Indians marketing department has calculated that if the
    strike isn't settled, which it probably won't be, that they'll
    lose 10-12% of their 1995 revenues per month -- every month --
    beginning November 1st" ("SportsCenter," ESPN, 10/11).
    

    Print | Tags: Cleveland Indians, ESPN, NFL, Walt Disney
  • NEW INTERNATIONAL SPORTS CONSULTING FIRM FORMED

         International Sports Marketing Consultants Limited (ISMC
    Ltd.), headquartered in Bedford, NY, has been organized under the
    leadership of Jack McMahon, who guided IBM's worldwide sports
    program for 13 years.  Joining him are four former IBMers with
    experience in media relations and sports marketing:  Walter Gray,
    Michael Lazare, Arnold Pinsly and Fred Steinberg.  ICMC sees
    itself providing professional support to companies investing in
    sports sponsorships to help maximize their investment in sports.
    McMahon: "Companies will also find ISMC expertise useful in
    giving them a fresh look at their programs, through the eyes of
    experienced professionals, to make sure they are leveraging all
    available sources."  At IBM, McMahon was responsible for creating
    and managing IBM's top sports sponsorships, including agreements
    with the IOC, MLB, ATP, America's Cup, NHL, The Masters and
    others (THE DAILY).
    

    Print | Tags: ATP, IBM, IOC, MLB, NHL
  • PEPSI EARNINGS BUBBLE UP; NEW PLAYER IN COLA WARS

         PepsiCo Inc, "which sent shivers through the investment
    community in June when it disclosed that its second-quarter
    earnings would be flat, attracted enthusiastic applause on Wall
    Street yesterday after it reported third-quarter results that
    were better than expected."  The company said net income rose
    18%, to $541.5M.  Revenue for the quarter was up 12%, to $7.06B
    from $6.32B.  "The one blot on the Pepsi report was performance
    at its Pizza Hut chain."  Pizza Hut's operating profit dropped
    25% during the quarter, to $78.5M (Kenneth Gilpin, N.Y. TIMES,
    10/12)....Virgin Cola, Richard Branson's latest enterprise, "was
    greeted skeptically yesterday by other soft-drink makers.  They
    look forward to the competition but wonder how Virgin and Cott,
    its Canadian partner, will crack distribution and sales
    problems."  In London, Diane Summers asks, "What has a cola drink
    to do with an airline, radio station, music store or computer
    game, and what have any of these activities to do with each
    other?"  Virgin's corporate affairs dir Will Whitehorn noted that
    the Virgin name "does not mean a specific product to the public,
    but is associated with fun, friendliness, doing things
    differently, quality and price competitiveness."  These
    attributes, he noted, "mean the brand can be applied to a diverse
    range of products" (FINANCIAL TIMES, 10/12).  Virgin Cola should
    hit stores in Britain within a few months, then expand into the
    U.S., the rest of Europe and Japan (ATLANTA CONSTITUTION, 10/12).
         UN-COLA:  In this morning's WALL STREET JOURNAL, William
    Power suggests that Snapple Beverage, which closed at 12 1/18
    yesterday, could be a good stock purchase again (WALL STREET
    JOURNAL, 10/12).
    

    Print | Tags: PepsiCo
  • TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES

         Starting tomorrow, Ontario drivers will be able to order
    licence plates emblazoned with the logo of a professional Ontario
    sports team -- the Maple Leafs, Senators, Blue Jays, Raptors,
    Argonauts, Tiger-Cats or Rough Riders.  Brand new plates bearing
    a full-color logo cost C$52.10, while new personalized plates
    with a sports symbol cost C$185.85.  The teams will earn either
    C$2.25 or C$4.50 per plate.  While logos have been on licence
    plates in several U.S. states, the Ontario initiative is the
    first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).
    

    Print | Tags: Maple Leaf Sports and Entertainment, Ottawa Senators, Toronto Blue Jays, Toronto Maple Leafs, Toronto Raptors
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