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SBD/11/Sponsorships Advertising Marketing
SPONSORSHIP AVAILABILITY: NATIONAL BACKBOARD NETWORK
Published October 11, 1994
Van Wagner Playground Programs is looking for sponsors for its National Backboard Network, which allows corporations to purchase, install, and maintain basketball hoops and backboards in inner city schoolyards. Opportunities are available in Philadelphia, Detroit, Dallas, Boston, Washington, DC, Orlando, Miami, Bridgeport, CT, and other cities nationwide. A hoop sponsorship costs $50/month, with a minimum of 100 hoops for 36 months. Van Wagner will purchase and install the equipment, produce initial artwork, and maintain the backboards. Sponsors get to put their logos on the backboard and a message in the "sweet spot." Peter Greenwald, president of Van Wagner Playground Programs: "This is not a charity, but a marketing opportunity that shows young people that the companies that sell them products and services really care about their lives and futures, not just how they spend their money. This is a slam dunk, in your face, up close and personal emotional connection with inner city kids. This program is as grassroots as it gets." For more information call Greenwald at 212-953-7744 (THE DAILY).