SBD/11/Sponsorships Advertising Marketing

SPONSORSHIP AVAILABILITY: NATIONAL BACKBOARD NETWORK

     Van Wagner Playground Programs is looking for sponsors for
its National Backboard Network, which allows corporations to
purchase, install, and maintain basketball hoops and backboards
in inner city schoolyards.  Opportunities are available in
Philadelphia, Detroit, Dallas, Boston, Washington, DC, Orlando,
Miami, Bridgeport, CT, and other cities nationwide.  A hoop
sponsorship costs $50/month, with a minimum of 100 hoops for 36
months.  Van Wagner will purchase and install the equipment,
produce initial artwork, and maintain the backboards.  Sponsors
get to put their logos on the backboard and a message in the
"sweet spot."  Peter Greenwald, president of Van Wagner
Playground Programs:  "This is not a charity, but a marketing
opportunity that shows young people that the companies that sell
them products and services really care about their lives and
futures, not just how they spend their money.  This is a slam
dunk, in your face, up close and personal emotional connection
with inner city kids.  This program is as grassroots as it gets."
For more information call Greenwald at 212-953-7744 (THE DAILY).
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