Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA
SBD/30/Sponsorships Advertising Marketing
Published September 30, 1994
Citing "pockmarked putting greens," many country clubs are considering banning metal spikes. But golfers and golf-shoe makers aren't happy. Still, McNeil Engineering, one spiked and cleated shoe maker in MA, "is rushing more turf-friendly shoes to market" (WALL STREET JOURNAL, 9/30).... Ronald McDonald Children's Charities announced it is dropping the Michael Jordan/RMCC Classic, held in Chicago the past two summers, because Jordan's baseball commitment will not allow him to participate (CHICAGO SUN-TIMES, 9/30)....Anheuser-Busch begin distribution Monday of its first "red beer," Red Wolf Lager (N.Y. TIMES, 9/30).