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DECEMBER MADNESS IN TORONTO
Published September 30, 1994
Maple Leaf Gardens will host a regular season NCAA basketball game between Georgetown and Memphis State on December 10. Mary Ann Kim of Del Wilber & Associates (DWA), which is organizing the event: "We decided on Georgetown because they were ranked among the top three NCAA teams in the Toronto area in terms of recognition. Georgetown's merchandise outsells that of other schools 3-to-1" (Craig Daniels, TORONTO SUN, 9/30). DWA President Peter Allemang: "Basketball is close to being the prestige sport in high school here" (Jim Byers, TORONTO STAR, 9/30).