SBD/30/Sponsorships Advertising Marketing

DECEMBER MADNESS IN TORONTO

     Maple Leaf Gardens will host a regular season NCAA
basketball game between Georgetown and Memphis State on December
10.  Mary Ann Kim of Del Wilber & Associates (DWA), which is
organizing the event:  "We decided on Georgetown because they
were ranked among the top three NCAA teams in the Toronto area in
terms of recognition.  Georgetown's merchandise outsells that of
other schools 3-to-1" (Craig Daniels, TORONTO SUN, 9/30).  DWA
President Peter Allemang:  "Basketball is close to being the
prestige sport in high school here" (Jim Byers, TORONTO STAR,
9/30).
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