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PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).