AT&T Rolling Out New Yankees Campaign Coke Leery Of Pepsi Ads Near Daytona AT&T Mulls NFL Sunday Ticket Deal For Customers Source: Digital Rights Delaying Sunday Ticket Deal AT&T Sponsorship Could Boost Byron Nelson's Profile AT&T Hedges Its Bets With Acquisition Of DirecTV Spieth Signs Multiyear Deal With AT&T AT&T Sponsoring Renamed UT-OU Game Cowboys Forced To Cover AT&T Ads Coke Goes Big With World Cup Campaign
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SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).