AT&T Wins Sports Sponsor Of The Year Sears Canada Partners With Gretzky PepsiCo Swoops In For Five-Year NBA Deal Spieth Stars In New AT&T Campaign Classified Advertisements Pepsi Signs Serena Williams, Usain Bolt FS1, AT&T U-verse Entangled In Dispute Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl Pepsi Signs Irving For More "Uncle Drew" Episodes
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SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).