Charmin To Market Around Two NASCAR Races Chevy Using ManU Deal To Tap Chinese Market Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot Car Companies Bank On Gen-6 Cars To Pump Sales General Motors Unveils New Chevy SS At DIS Head & Shoulders Signs C.J. Wilson Chevy Unveils New "SS" Sprint Cup Car
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).