Citi, AT&T Explain Dropping USOC Deals AT&T Launches March Madness Campaign Dodgers Channel Collusion Lawsuit Nearing Settlement P&G Taking Humorous Route With SB Ads Pepsi Using Super Bowl To Hype Premium Water Coke Vs. Pepsi At Bowl Venues AT&T Upgrades Network At Raymond James Pepsi Renews Sponsorship Deal With Cowboys AT&T Launching DirecTV Now Streaming TV Bundle AT&T Not Renewing USOC Sponsorship
SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).