Pac-12 Net Headed To DirecTV After AT&T Deal? NYC FC Signs Beverage, Snacks Deal With PepsiCo Gillette Back As HR Derby Title Sponsor Pepsi Lands Baylor Univ. Beverage Deal Root Sports Southwest Sees Viewership Boost Spieth Making Most Of AT&T Deal AT&T Wins Sports Sponsor Of The Year Sears Canada Partners With Gretzky PepsiCo Swoops In For Five-Year NBA Deal Spieth Stars In New AT&T Campaign
SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).