Sponsors Activate Around MLB ASG Week Morgan To Front Always' Olympic Effort Pepsi Beginning Emoji-Based MLB Campaign Mtn Dew To Sponsor DR1 Drone Racing League AT&T Gets Access To New NRG Stadium Antennas Pepsi Renews, Strengthens Deal With Cubs Classified Advertisements The Enthusuiast Network To Operate New Dew Tour Classified Advertisements Cable Companies Increase Prices, Citing Higher Costs
SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).