Classified Advertisements Pepsi Signs Serena Williams, Usain Bolt FS1, AT&T U-verse Entangled In Dispute Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl Pepsi Signs Irving For More "Uncle Drew" Episodes Pepsi, NFL Promoting Heavily Through Digital Spieth Rocking AT&T Logo On Golf Bag This Week Lions' Stafford In New Pepsi Promo CFP, Cowboys Playoffs Could Conflict
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SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).