CFP, Cowboys Playoffs Could Conflict Sources: Goodyear May Nab Cotton Bowl Rights P&G Pulls Out Of NFL Initiative PepsiCo CEO Backs Goodell Amid Scandals Pepsi Promo Offers Fans Free 49ers Tix Sources: GM Relieved Stewart Sat Out Weekend Plans With PepsiCo's Amanda Helm CSN Houston To Be Renamed Root Sports Dew Tour Amateur Event Headed To Europe AT&T Rolling Out New Yankees Campaign
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
PROCTOR & GAMBLE LEAD AD SPENDERS
Published September 29, 1994
According to ADVERTISING AGE's 39th annual ranking of national advertisers, the nation's top 100 spent $37.9B in 1993, up 5.2% from 1992. The TOP FIVE, with '93 expenditure levels: Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors, $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B. AT&T rose from 18 to 7 by increasing its ad spending from $623.7M to $812.1M (N.Y. TIMES, 9/29).