SBD/29/Sponsorships Advertising Marketing

PROCTOR & GAMBLE LEAD AD SPENDERS

     According to ADVERTISING AGE's 39th annual ranking of
national advertisers, the nation's top 100 spent $37.9B in 1993,
up 5.2% from 1992.  The TOP FIVE, with '93 expenditure levels:
Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors,
$1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B.  AT&T
rose from 18 to 7 by increasing its ad spending from $623.7M to
$812.1M (N.Y. TIMES, 9/29).
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