SBD/28/Sports Media

MEDIA NOTES

     In this week's VARIETY, John Dempsey reports that some
affiliate reaction to the Fox-NHL deal was "decidedly mixed"
(9/19-26 issue)....Time Warner is "scrambling to keep disgruntled
advertisers from abandoning its much-maligned interactive" TV
test in Orlando (AD AGE, 9/26 issue)....NBC spokesperson Ed
Markey has suggested that Boston has "abruptly transformed from
the weakest" AFC outpost to one of its strongest.  Only Cleveland
had a higher Nielsen number last Sunday (BOSTON GLOBE,
9/27)....Beginning November 20 and continuing for eight Sunday
afternoons, The Nashville Network will air live coverage of
"NASCAR Winter Heat" from the Tucson, AZ Raceway Park (NASCAR
NEWS, 9/94 issue)....The Royals have agreed to a 3-year contract
with Stauffer Communications for the club's radio rights (AP,
9/27)....Rudy Martzke reports that both ABC and CBS are vying for
the Citrus Bowl with a price tag topping ABC's current $1.6M
annually (USA TODAY, 9/28).... Prime will air live coverage,
November 4-6, of the first-ever Gene Sarazen World Open
Championship from Braselton, GA (THE DAILY).
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