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Published September 28, 1994
In this week's VARIETY, John Dempsey reports that some affiliate reaction to the Fox-NHL deal was "decidedly mixed" (9/19-26 issue)....Time Warner is "scrambling to keep disgruntled advertisers from abandoning its much-maligned interactive" TV test in Orlando (AD AGE, 9/26 issue)....NBC spokesperson Ed Markey has suggested that Boston has "abruptly transformed from the weakest" AFC outpost to one of its strongest. Only Cleveland had a higher Nielsen number last Sunday (BOSTON GLOBE, 9/27)....Beginning November 20 and continuing for eight Sunday afternoons, The Nashville Network will air live coverage of "NASCAR Winter Heat" from the Tucson, AZ Raceway Park (NASCAR NEWS, 9/94 issue)....The Royals have agreed to a 3-year contract with Stauffer Communications for the club's radio rights (AP, 9/27)....Rudy Martzke reports that both ABC and CBS are vying for the Citrus Bowl with a price tag topping ABC's current $1.6M annually (USA TODAY, 9/28).... Prime will air live coverage, November 4-6, of the first-ever Gene Sarazen World Open Championship from Braselton, GA (THE DAILY).