SBD/28/Sponsorships Advertising Marketing

SAN ANTONIO MARKETING EFFORT DRAWS RECORD HOCKEY CROWD

     Local promoters were pleased with the 14,342 attendance of
last night's Stars-Kings NHL exhibition game at the Alamodome,
the largest crowd for a hockey game in the Alamodome.  Robert
Marbut, President of SA One, the Spurs-related sports marketing
group: "This did much better then we thought. ... We had people
coming up buying tickets through the middle of the second period.
They just kept coming."  Tickets for the highest- and two lowest-
priced categories sold out.  Marbut: "When you consider the Kings
drew about 8,000 in Phoenix two nights ago, it speaks very well
for San Antonio."  SA One will sponsor two regular season NHL
games.  Sales reps for the city's new IHL team, the Iguanas, also
like the strong attendance.  Iguanas GM Jim Goodman said interest
is "through the roof the last few days" (SAN ANTONIO EXPRESS-
NEWS, 9/28).  For more on NHL exhibition attendance, see the
"Turnstile Tracker" in tomorrow's SPORTS BUSINESS DAILY.
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