Bettman: NHL Salary Cap To Increase IceArizona Generating Buzz For Coyotes Filming Underway For HBO's "24/7" Critics Assail Markham Arena Plan Concussion Lawsuit Could Be Uphill Battle NHL Cap Likely To See Big Jump After Rogers Deal L'Oreal Men's Brand Inks Three-Year Deal With NHL Devils Make Corporate Appeal To Sell Tickets How The Rogers-NHL Deal Affects "HNIC" Rogers' NHL Deal Alters Canada's TV Landscape
SBD/28/Sponsorships Advertising Marketing
SAN ANTONIO MARKETING EFFORT DRAWS RECORD HOCKEY CROWD
Published September 28, 1994
Local promoters were pleased with the 14,342 attendance of last night's Stars-Kings NHL exhibition game at the Alamodome, the largest crowd for a hockey game in the Alamodome. Robert Marbut, President of SA One, the Spurs-related sports marketing group: "This did much better then we thought. ... We had people coming up buying tickets through the middle of the second period. They just kept coming." Tickets for the highest- and two lowest- priced categories sold out. Marbut: "When you consider the Kings drew about 8,000 in Phoenix two nights ago, it speaks very well for San Antonio." SA One will sponsor two regular season NHL games. Sales reps for the city's new IHL team, the Iguanas, also like the strong attendance. Iguanas GM Jim Goodman said interest is "through the roof the last few days" (SAN ANTONIO EXPRESS- NEWS, 9/28). For more on NHL exhibition attendance, see the "Turnstile Tracker" in tomorrow's SPORTS BUSINESS DAILY.