Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
At a press conference this morning, the Bucks are announcing a joint program with Fannie Mae to foster neighborhood revitalization and increase home ownership in Milwaukee. The partnership will involve Bucks players and employees in consumer education efforts aimed at promoting home ownership, as well as the actual construction and rehabilitation of homes. John Steinmiller, Bucks VP of Business Operations: "This partnership with Fannie Mae gives the Bucks another way to show our deep commitment to the community that provides us with so much support. We look forward to meeting our ambitious goals to improve neighborhoods and increase housing opportunities in Milwaukee." Franklin Raines, Fannie Mae Vice Chair: "The Bucks and Fannie Mae are committed to addressing the housing needs of Milwaukee. We are pleased to join forces to create a 'home team' that will foster neighborhood renewal and home ownership opportunities for low- and moderate-income families in Milwaukee." The first phase of the partnership includes rehabilitation of two homes for low- and very low-income families in Milwaukee's Metcalfe Park neighborhood, as well as a bilingual multi-media consumer awareness campaign that kicks-off Oct. 24. The entire project will be managed by the Milwaukee Housing Assistance Corporation, and funded with an $80,000 grant from the Fannie Mae Foundation and additional money raised by the Bucks (THE DAILY). NBA PUSHING "HOME TEAM" CONCEPT: Fannie Mae/NBA franchise partnerships to increase inner-city home ownership began during the '93-94 season in Cleveland, Oakland, and San Antonio. In Cleveland, the Cavaliers renovated three inner-city homes; in San Antonio, the Spurs helped draw 2,500 people to a home-buying information fair for first-time buyers, low- and moderate-income families, and minority families. During '94-95, the program is being expanded to include Milwaukee, Boston, Charlotte, Portland, and Washington, DC (THE DAILY).
FANS Inc., the group spearheading the effort to lure the Rams to St. Louis, has said that instituting a permanent seat licensing (PSL) program is the best way to lure the Rams. To aid the campaign, FANS has retained the services of "marketing whiz" Max Muhleman of Charlotte, as a consultant. Muhleman "was the brainchild" behind the PSL program that helped Charlotte land an NFL franchise. Muhleman's plan in Charlotte helped the franchise get the $150M to build a stadium. St. Louis does not need to raise $150M to "meet the Rams' wish list." But the city needs about: $30M to pay off the "bonded indebtedness" at Anaheim Stadium; $15M to build a practice facility; $15M to pay the NFL's relocation fee; and $8M to buy out beer distributor Jerry Clinton's share of the stadium lease -- a minimum of at least $70M. St. Louis' PSL program probably will seek to raise a minimum of $50M, with the rest possibly coming from selling the naming rights to the city's domed stadium (Jim Thomas, ST. LOUIS POST-DISPATCH, 9/28).