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         At a press conference this morning, the Bucks are announcing
    a joint program with Fannie Mae to foster neighborhood
    revitalization and increase home ownership in Milwaukee.  The
    partnership will involve Bucks players and employees in consumer
    education efforts aimed at promoting home ownership, as well as
    the actual construction and rehabilitation of homes.  John
    Steinmiller, Bucks VP of Business Operations:  "This partnership
    with Fannie Mae gives the Bucks another way to show our deep
    commitment to the community that provides us with so much
    support.  We look forward to meeting our ambitious goals to
    improve neighborhoods and increase housing opportunities in
    Milwaukee."  Franklin Raines, Fannie Mae Vice Chair:  "The Bucks
    and Fannie Mae are committed to addressing the housing needs of
    Milwaukee.  We are pleased to join forces to create a 'home team'
    that will foster neighborhood renewal and home ownership
    opportunities for low- and moderate-income families in
    Milwaukee."  The first phase of the partnership includes
    rehabilitation of two homes for low- and very low-income families
    in Milwaukee's Metcalfe Park neighborhood, as well as a bilingual
    multi-media consumer awareness campaign that kicks-off Oct. 24.
    The entire project will be managed by the Milwaukee Housing
    Assistance Corporation, and funded with an $80,000 grant from the
    Fannie Mae Foundation and additional money raised by the Bucks
    (THE DAILY).
         NBA PUSHING "HOME TEAM" CONCEPT:  Fannie Mae/NBA franchise
    partnerships to increase inner-city home ownership began during
    the '93-94 season in Cleveland, Oakland, and San Antonio.  In
    Cleveland, the Cavaliers renovated three inner-city homes; in San
    Antonio, the Spurs helped draw 2,500 people to a home-buying
    information fair for first-time buyers, low- and moderate-income
    families, and minority families.  During '94-95, the program is
    being expanded to include Milwaukee, Boston, Charlotte, Portland,
    and Washington, DC (THE DAILY).

    Print | Tags: Cleveland Cavaliers, Franchises, Milwaukee Bucks, NBA, San Antonio Spurs

         FANS Inc., the group spearheading the effort to lure the
    Rams to St. Louis, has said that instituting a permanent seat
    licensing (PSL) program is the best way to lure the Rams.  To aid
    the campaign, FANS has retained the services of "marketing whiz"
    Max Muhleman of Charlotte, as a consultant.  Muhleman "was the
    brainchild" behind the PSL program that helped Charlotte land an
    NFL franchise.  Muhleman's plan in Charlotte helped the franchise
    get the $150M to build a stadium.  St. Louis does not need to
    raise $150M to "meet the Rams' wish list."  But the city needs
    about:  $30M to pay off the "bonded indebtedness" at Anaheim
    Stadium; $15M to build a practice facility; $15M to pay the NFL's
    relocation fee; and $8M to buy out beer distributor Jerry
    Clinton's share of the stadium lease -- a minimum of at least
    $70M.  St. Louis' PSL program probably will seek to raise a
    minimum of $50M, with the rest possibly coming from selling the
    naming rights to the city's domed stadium (Jim Thomas, ST. LOUIS
    POST-DISPATCH, 9/28).

    Print | Tags: Franchises, NFL, LA Rams
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