ALAN COHEN has been promoted to the new post of Exec VP-
Marketing at NBC (AD AGE, 9/26 issue)....AD AGE's Melanie Wells
reports that JERRY CRONIN of Wieden & Kennedy "is said to have
left for free-lancing opportunities in New York" (AD AGE, 9/26
issue)....DOUGLAS WARHSAW was named Exec Producer for all
programming at Classic Sports Network.  He was a broadcast
producer at ESPN....From SportsChannel, New York:  LESLIE HOWLETT
to Manager of Programming Services and Operations;  MARK CALLAHAN
to Manager of Program Acquisition and Development;  LORRAINE
ROSSI to Program Scheduling Supervisor; and RUSSELL REISMAN to
Program Scheduling Coordinator (ELECTRONIC MEDIA, 9/26 issue).

     DAL MAXVILL was fired as the Cardinals GM.  WHITEY HERZOG,
LEE THOMAS, TED SIMMONS, TONY LARUSSA, and BOB COSTAS have been
named as possible successors (Mike Eisenbath, ST. LOUIS POST
DISPATCH, 9/22)....DON CONVINGTON was promoted to VP/Engineering
for Liberty Sports Communications.  NELSON FLANAGAN was named Dir
of Operations (MULTICHANNEL NEWS, 9/19 issue).....Converse Chair
GIB FORD announced the following:  DONALD CAMACHO, promoted to
Senior VP and CFO; RONALD RYAN, promoted to Senior VP/Operations;
JAMES LAWLOR, named VP/Treasurer (BOSTON GLOBE, 9/21).

     DON KING has been named in a lawsuit by Top Rank over the
promotional rights to heavyweight Lionel Butler....At the
Wheaties reunion, MICHAEL JORDAN said he will not cross the
picket line if the strike continues into next season, "My main
objective is to learn the game.  By no means do I want to feel
that I am conflicting with the players" (Terry Armour, CHICAGO
TRIBUNE, 9/22).

     GE'S JACK WELCH is profiled in this week's NEWSWEEK under
the headline, "Scratches in the Teflon: GE's Jack Welch is
America's Most Venerated Executive.  Has He Lost His Midas
Touch?" (10/3 issue)....BARRY DILLER confirmed that he'll resign
once QVC Inc. is acquired by Comcast Corp. and Liberty Media
Corp. (WALL STREET JOURNAL, 9/27)..... NICK FALDO will return to
the PGA Tour in 1995.  He had voluntarily resigned from the Tour
in 1989 (THE DAILY).... ROBERT HOUSTON, the accountant accused of
filing false tax and financial statements to help L.A. Kings
President BRUCE MCNALL, will plead guilty (Mult.,
9/27)....Blackie Sherrod writes that Cowboys owner JERRY JONES'
recent push for more merchandising revenue "may have cast him as
a lose cannon on the order of Al Davis" (DALLAS MORNING NEWS,
9/25).