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SBD/27/Sponsorships Advertising Marketing
SILVER BULLETS SHOOT STRAIGHT TO ATLANTA
Published September 27, 1994
Two former Turner Broadcasting execs, Robert Hope and Paul Beckham, have purchased Whittle Events and the Silver Bullets professional woman's baseball team. "Terms of the sale were not disclosed, but Whittle Events had revenue of about $8M in the FY ended June 30. The Silver Bullets generate about $3.5M annually." Whittle Events also does Olympic marketing for Coca- Cola, manages the Coors Light Silver Bullet promotion, and is working with Mercedes Benz to develop a theme park. The company will be renamed Hope-Beckham, Inc., and will move to Atlanta. Hope started Whittle Events with Chris Whittle and launched the Silver Bullets three years ago; he also served as VP of the Braves and Hawks. Beckham served as senior finance officer, chief administrative officer, and president of Turner Cable Network Sales. Hope: "We cracked the code on how to make this work" (Charles Haddad, ATLANTA CONSTITUTION, 9/22). CLUB MED: This morning's WALL STREET JOURNAL reports that Hope and Beckham "are negotiating with investors -- including an unnamed 'big cable TV-player' -- about starting a Mediterranean Baseball League comprised of six to eight professional women's baseball teams." They also say they are talking with television networks about broadcasting deals (Anita Sharpe, WALL STREET JOURNAL, 9/22).