SBD/27/Sponsorships Advertising Marketing

MARKETING ROUND-UP

     FROM THE SPORTS BUSINESS DAILY SOURCES:  The Sports Network
and In-Flight Phone Corporation have reached an agreement to
provide an advertiser-sponsored sports information service free
of charge to passengers on AmericaWest, Continental, and USAir.
The service is scheduled to be available early next
year....Players from the Lakers are participating in a
"shootathon" this morning to benefit the Boys & Girls Club of
Venice.  They will be joined by Peter Uberroth and CA Speaker of
the House, Willie Brown....The Mighty Ducks of Anahiem have
announced that the First Annual Mighty Ducks Golf Tournament to
benefit Disney GOALS will be held Oct. 10.  Profits from the
tournament will be donated to GOALS, which stands for "Growth
Opportunities through Athletics, Learning, and Service" -- a non-
profit program established this year by The Walt Disney Company
to create after-school and weekend hockey programs for less
privileged children (THE DAILY).
     FROM THE WASHINGTON POST -- THE MOUSE MOVES CLOSER:  On
Wednesday, Walt Disney "won two major victories" when Prince
William County planning commissioners voted 7-1 to grant zoning
approval for its proposed 3,000 acre theme park in Northern
Virginia.  Earlier in the day, the area's Transportation Planning
Board approved $130M in new roads to serve the park.  Tom Lewis,
Disney VP:  "Obviously it puts us closer" (Hsu & Fehr, WASHINGTON
POST, 9/22).
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