Boston '24 Faces Questions After Tax-Money Revelation SI Parent Time Inc. Acquires FanSided Network Boston '24 Replaces Fish With Pagliuca USOC Member Says Boston Bid Not Certain USOC Revenue Up For '14 Compared To '10 Adam Scott Indifferent On Golf In Olympics Mass. Gov. Growing Impatient With Boston '24 Boston 2024 Proposes Leadership Shake-Up USOC Denies Asking L.A. To Be Boston Bid Backup South Boston A Tough Sell For '24 Games?
Upcoming Conferences and Events
ATLANTA BEGINS PUSHING OLYMPIC MERCHANDISE
Published September 27, 1994
ACOG has created a 12-page catalog that will be inserted in the November issues of PEOPLE, SPORTS ILLUSTRATED AND SOUTHERN LIVING in the committee's first push to sell licensed Olympics merchandise. The catalog was developed by Ogilvy & Mather as part of a $2M marketing campaign. A full page in the catalog cost $72,000. Ogilvy's Tony O'Haire, Senior VP and Media Dir, said he expects the sale of Olympic merchandise to generate $2B (Melissa Turner, ATLANTA CONSTITUTION, 9/22).