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ATLANTA BEGINS PUSHING OLYMPIC MERCHANDISE
Published September 27, 1994
ACOG has created a 12-page catalog that will be inserted in the November issues of PEOPLE, SPORTS ILLUSTRATED AND SOUTHERN LIVING in the committee's first push to sell licensed Olympics merchandise. The catalog was developed by Ogilvy & Mather as part of a $2M marketing campaign. A full page in the catalog cost $72,000. Ogilvy's Tony O'Haire, Senior VP and Media Dir, said he expects the sale of Olympic merchandise to generate $2B (Melissa Turner, ATLANTA CONSTITUTION, 9/22).