USOC Pressing Forward With '24 Bid Could DC Olympic Stadium Be 'Skins New Home? Ted Leonsis, DC '24 Organizers Make Pitch Boston Could Have Edge In '24 Bid SI Unveils New Digital Video Franchise DC Olympics Group Names Board Members Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid
Upcoming Conferences and Events
ATLANTA BEGINS PUSHING OLYMPIC MERCHANDISE
Published September 27, 1994
ACOG has created a 12-page catalog that will be inserted in the November issues of PEOPLE, SPORTS ILLUSTRATED AND SOUTHERN LIVING in the committee's first push to sell licensed Olympics merchandise. The catalog was developed by Ogilvy & Mather as part of a $2M marketing campaign. A full page in the catalog cost $72,000. Ogilvy's Tony O'Haire, Senior VP and Media Dir, said he expects the sale of Olympic merchandise to generate $2B (Melissa Turner, ATLANTA CONSTITUTION, 9/22).