Sponsorships Advertising Marketing

FOOTLOCKER AND DORNA USA RENEW NBA AGREEMENT

9.20.1994

     It was announced this morning that Kinney Shoe Corporation's
Foot Locker has renewed its agreement with Dorna USA to advertise
on Dorna's AdTime signage system in 11 NBA arenas during the '94-
95 season.  As part of the agreement, Champs Sports, also a
division of Kinney, will advertise on AdTime systems in four NBA
Arenas -- Charlotte Coliseum, United Arena, Orlando Arena, and
the Alamodome.  Jerry Cifarelli, Dorna USA Senior VP:  "We are
delighted with Foot Locker's continued commitment and we welcome
Champs Sports to our AdTime NBA lineup.  The Kinney Shoe athletic
divisions are certainly among the most supportive and
enthusiastic sponsors of our signage system."   AdTime will be
used this season by the Knicks, Bulls, Hawks, Celtics, Hornets,
Pistons, Pacers, Clippers, Timberwolves, Nets, Magic, 76ers,
Spurs, and Bullets (THE DAILY).

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