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NEWS FROM THE ASSOCIATIONS: SGMA AND AFA
Published September 19, 1994
SURGE IN U.S. SPORTING GOODS EXPORTS: The Sporting Goods Manufacturers Association reports that the growth rate in the value of America's sporting goods exports is accelerating again after a decline in the past two years. According to SGMA's analysis of data from the U.S. Commerce Dept., the dollar value of sporting goods exports increased 17.1% for the first six months of this year, compared to 9.4% for the same period last year. The total value of exported athletic footwear and selected sports equipment was $877.4M, compared to $749.5M for the first half of '93. Sebastian DiCasoli, SGMA Director of Marketing Services: "A combination of improved economies in Japan and Germany and the weakening of the U.S. dollar are primarily accountable for this excellent performance. Foreign demand for leather athletic footwear, bowling equipment, baseball/softball equipment, golf clubs, and gym/exercise equipment has been especially strong so far this year compared with last year." SGMA also reports the value of tennis racquet and basketball exports dropped 45.8% and 34%, respectively (THE DAILY). ATHLETIC SHOE SALES UP: Sales of athletic footwear rose 5.2% in terms of pairs during the first four months of '94, but edged up only 1.4% in retail dollars, according to the Athletic Footwear Association. Between Jan. and April '94, consumers spent $3.378 trillion on 115,779,000 pairs, compared to $3.333 trillion on 110,100,000 pairs during the same period of '93 (THE DAILY).