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SBD/19/Sponsorships Advertising Marketing
Published September 19, 1994
John Falzone, President of the Ladies Pro Bowlers Tour, has enlisted President Clinton and governors to promote a new tournament. The Clinton 30-second TV spot will appear on ESPN telecasts. December 4-10 will be declared National Ladies Pro Bowler Tour Week (MIAMI HERALD, 9/18)....Rutgers University's efforts to "soften the impact of budget cuts by awarding" Coca- Cola a $10M, 10-year exclusive contract "has not only angered Snapple and Pepsi fans, it has also raised questions about the corporate presence on campus" (N.Y. TIMES, 9/18)....In a Rawlings Sporting Goods warehouse, there are 5,000 baseballs stamped "Official Ball 1994 World Series." They'll probably be sold as collectibles if Acting Commissioner Bud Selig consents (ATLANTA CONSTITUTION, 9/17)....Larry Albus, President and GM of DWA Marketing Associates, is seriously interested in securing a college football bowl game for St. Louis. Albus has enlisted the aid of Blues Chair Mike Shanahan and Blues President Jack Quinn (ST. LOUIS POST-DISPATCH, 9/17)....The U.S. Commerce Department's Minority Business Development Center is holding a Minority Enterprise Development Week in Miami to encourage minority-owned companies to participate in Super Bowl activities (Alina Matas, MIAMI HERALD, 9/17)....Coors has cancelled its sponsorship of Len Pettyjohn's Coors Light cycling team (WASHINGTON TIMES, 9/17).