SBD/19/Sponsorships Advertising Marketing


     John Falzone, President of the Ladies Pro Bowlers Tour, has
enlisted President Clinton and governors to promote a new
tournament.  The Clinton 30-second TV spot will appear on ESPN
telecasts.  December 4-10 will be declared National Ladies Pro
Bowler Tour Week (MIAMI HERALD, 9/18)....Rutgers University's
efforts to "soften the impact of budget cuts by awarding" Coca-
Cola a $10M, 10-year exclusive contract "has not only angered
Snapple and Pepsi fans, it has also raised questions about the
corporate presence on campus" (N.Y. TIMES, 9/18)....In a Rawlings
Sporting Goods warehouse, there are 5,000 baseballs stamped
"Official Ball 1994 World Series."  They'll probably be sold as
collectibles if Acting Commissioner Bud Selig consents (ATLANTA
CONSTITUTION, 9/17)....Larry Albus, President and GM of DWA
Marketing Associates, is seriously interested in securing a
college football bowl game for St. Louis.  Albus has enlisted the
aid of Blues Chair Mike Shanahan and Blues President Jack Quinn
(ST. LOUIS POST-DISPATCH, 9/17)....The U.S. Commerce Department's
Minority Business Development Center is holding a Minority
Enterprise Development Week in Miami to encourage minority-owned
companies to participate in Super Bowl activities (Alina Matas,
MIAMI HERALD, 9/17)....Coors has cancelled its sponsorship of Len
Pettyjohn's Coors Light cycling team (WASHINGTON TIMES, 9/17).
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