Iger Talks ESPN Going Straight To Consumer Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments ESPN, MVC Extend Media-Rights Deal ESPN Preps For Special Olympics Coverage HBO Scores Coup With Simmons Signing USSA Signs Deal With Lagunitas To Replace A-B ESPN Kicking Off Special Olympics Coverage
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1994
John Falzone, President of the Ladies Pro Bowlers Tour, has enlisted President Clinton and governors to promote a new tournament. The Clinton 30-second TV spot will appear on ESPN telecasts. December 4-10 will be declared National Ladies Pro Bowler Tour Week (MIAMI HERALD, 9/18)....Rutgers University's efforts to "soften the impact of budget cuts by awarding" Coca- Cola a $10M, 10-year exclusive contract "has not only angered Snapple and Pepsi fans, it has also raised questions about the corporate presence on campus" (N.Y. TIMES, 9/18)....In a Rawlings Sporting Goods warehouse, there are 5,000 baseballs stamped "Official Ball 1994 World Series." They'll probably be sold as collectibles if Acting Commissioner Bud Selig consents (ATLANTA CONSTITUTION, 9/17)....Larry Albus, President and GM of DWA Marketing Associates, is seriously interested in securing a college football bowl game for St. Louis. Albus has enlisted the aid of Blues Chair Mike Shanahan and Blues President Jack Quinn (ST. LOUIS POST-DISPATCH, 9/17)....The U.S. Commerce Department's Minority Business Development Center is holding a Minority Enterprise Development Week in Miami to encourage minority-owned companies to participate in Super Bowl activities (Alina Matas, MIAMI HERALD, 9/17)....Coors has cancelled its sponsorship of Len Pettyjohn's Coors Light cycling team (WASHINGTON TIMES, 9/17).