SBD/16/Sponsorships Advertising Marketing

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  • FOOT LOCKER PARTNERS WITH NBA FOR ALL-STAR BALLOTS

         Foot Locker will sponsor this year's balloting for the NBA
    All-Star Game. The program, which will begin November in Kinney
    Shoe Corp.'s 1,400 U.S. stores and on TNT's NBA broadcasts, will
    turn Foot Locker stores into "NBA All-Star merchandising centers"
    and "help the league inject some sizzle into its traditionally
    quiet first half of the season"  (Matthew Grimm, BRANDWEEK,
    9/12).
         GLOBE-TROTTING:  Promotional elements include a sweepstakes
    for the first time and sales of an exclusive NBA Entertainment-
    produced video with the purchase of licensed merchandise.  The
    video will be made available in Foot Locker's 200 European
    stores, and there are plans to extend the balloting program to
    Mexico and Canada.  Stephanie Falk, Foot Locker's director of
    marketing communications: "We're not ready at this point, but our
    intention is to, at some point, take the whole of the balloting
    program worldwide" (BRANDWEEK, 9/12).
         ALSO FROM THIS WEEK'S BRANDWEEK:  International Sports &
    Entertainment Strategies won the "shoot-out for The Coca-Cola
    Co.'s mammoth National Basketball Association sponsorship
    account."  The only question about the package --  estimated at
    $285M -- is which brand, Coke Classic or Sprite, would lead the
    sponsorship....Nike may be ready to shift $100M of its domestic
    media buying account out of SFM Media and "possibly back to
    longtime creative agency Wieden & Kennedy....in what could be the
    first of a series of adjustments of Nike's advertising flowchart
    by new ad director Joe McCarthy" (Matthew Grimm, BRANDWEEK,
    9/12).
    

    Print | Tags: Coca-Cola, Foot Locker/Venator Group, NBA, Nike, TBS/TNT, Wieden Kennedy
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