MLB Net targets younger fans with vignettes

MLB Network is "swinging for attention from younger fans" by producing a "baseball-news vignette" dubbed "Top of The Order." Each morning, MLB Network producers will unveil a "short video segment filled with emojis, virtual filters and bright graphics, that will recap the best moments from the league over the past 24 hours." The “Top of The Order” videos will be distributed "across MLB’s digital platforms and also shown on MLB Network’s 'Quick Pitch,' which delivers updates on what happened in the sport the night before." This is in addition to MLB Network's two new daily shows: “Off Base” and “Pregame Spread,” which both debut Monday (VARIETY.com, 4/7).