IMSA
IMSA team Pfaff Motorsports landed a sponsorship deal with emerging online car retailer Driveway. Financial terms were undisclosed, but Driveway will get branding on the team’s flannel-patterned No. 9 Porsche that competes in IMSA’s WeatherTech Sportscar Championship series, along with hospitality assets at races this season (Adam Stern, SBJ).
The NFL suspended Falcons WR Calvin Ridley for the entire '22 season for betting on NFL games in the '21 season while he was away from the team for a non-football related illness (NFL).
The Mavericks named TIAA the team's official retirement sponsor as part of a multiyear deal. TIAA also will be a charter partner of Mavs Take Action local advocacy effort (Mavs).
NYCFC and the Montefiore Health System reached a partnership making Montefiore the Official Hospital of the club. Montefiore’s logo will appear on NYCFC’s First Team training shirts (NYCFC).
Esports tournament operator UMG Gaming has created a women's competition for Halo Infinite dubbed The Lady Spartan Pro Series, which will see Halo game developer 343 Studios and Microsoft livestream competition on the main Xbox Twitch channel. UMG has lined up sponsors including Madrinas Coffee, sunglass brand Goodr (presenting sponsor) and gaming furniture brand Respawn Products (Trent Murray, SBJ).
Tom Brady and Alex Guerrero's TB12 today opens a new location at the Vincera Institute in Philadelphia, extending the brand’s mission to provide injury solutions. TB12 body coaches will now work with new and existing clients at the Institute (TB12).
A report in today's Morning Buzz on General Sports Worldwide's acquisition of theClubhouse initially misidentified Bob Hamer as the founder of GSW. Hamer is the founder of theClubhouse; Andy Appleby is the founder of GSW. SBJ regrets the error (SBJ).
