Danica Patrick said that she is looking to unveil her Daytona 500 ride within the next week, and GoDaddy CMO Barb Rechterman said the company is working on signing Patrick to a full PSA deal beyond the two races it will sponsor her. GoDaddy and Patrick on Thursday announced a reunion for the Daytona and Indy 500, and Rechterman said the company will shoot a non-Super Bowl TV spot with Patrick that will debut at a to-be-determined time, along with promoting her on its digital and social media channels.
Rechterman said that the move is a “perfect alignment.” Rechterman: "(The deal) is for us to obviously sponsor her racing and help her close out her racing career, but it’s also awesome to lead her into this next chapter as a business owner.” Patrick has increasingly started preparing for the next phase of her career by writing a book and launching several business ventures, including in wine and athleisure wear. Patrick’s camp, led by Excel Sports Management’s Alan Zucker, is still searching for associate sponsors and has been said to be looking to raise several million dollars between primary and associate sponsors to fund the two races.
