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5-Hour Energy Sponsoring FlyQuest Esports Team

5-Hour Energy has signed on as a foundational sponsor to FlyQuest as the League of Legends team's “official energy shot.” Along with jersey branding, social media and streaming integrations, 5-Hour Energy will sponsor two original content series produced by the team. Terms were not disclosed. Last week, FlyQuest signed Snickers as its official chocolate. This is the second recent team deal for 5-Hour, which signed with Detroit Renegades earlier this month and also sponsors some individual streamers.

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SBJ Morning Buzzcast: May 3, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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