USF Switching From Under Armour To Adidas In Eight-Year Deal

USF has "entered into an eight-year partnership with Adidas to provide footwear, apparel and accessories" to its varsity sports teams through the '25-26 season. USF's current deal with Under Armour "expires this year." The Adidas deal "affects 19 teams," and the school expects to "unveil new uniforms sometime this summer" (BIZJOURNALS.com, 12/6).

Meanwhile, Florida today officially became the fourth school to wear Jordan Brand. The deal covers UF's football team, as well as both men's and women's basketball squads. UF uniforms will begin featuring the Jumpman logo at the start of the '18-19 year (Florida).