Earnhardt, Mtn Dew Teaming Up To Promote New Tri-Flavored Soda

Mtn Dew is teaming up with Dale Earnhardt Jr. to introduce Mtn Dew DEW-S-A -- a new soda created from a combination of three existing drinks: Mtn Dew Code Red, Mtn Dew White Out and Mtn Dew Voltage. The launch of Mtn Dew DEW-S-A will feature a comedic take on a late-night TV infomercial starring Earnhardt as a pitchman and a fully functioning call-in number -- 1-877-DEWSA-88. During the Cup Series Go Bowling 400 at Kansas Speedway on Saturday, Mtn Dew will air a two-minute, in-show feature, a 30-second TV commercial and a special Mtn Dew DEW-S-A paint scheme on Earnhardt's No. 88 Chevrolet (Mtn Dew).