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Rory McIlroy Signs 10-Year, $100M Equipment Deal With TaylorMade

Rory McIlroy has signed a 10-year, $100M "deal with TaylorMade to use the firm’s clubs, ball and golf bag." McIlroy, who officially announced the news today ahead of The Players, had been "without an equipment contract since the end of last year, when Nike announced it was to withdraw from that market." McIlroy had spent the early part of '17 "alternating between TaylorMade and Callaway clubs" (THEGUARDIAN.com, 5/9).

McIlroy "will remain" with Nike for footwear and apparel. TaylorMade seems to have "regained its footing, along with its mojo," with the deal, as it had "struggled some in recent years" amid the ongoing sale by parent company Adidas (GOLFDIGEST.com, 5/9).

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