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Closing Bell

Inaugural Ivy League Tournaments Attract Bevy Of Sponsors

Citizens Bank is in as presenting sponsor of the Ivy League’s first postseason men’s and women’s basketball tournament, taking place this weekend at The Palestra in Philadelphia. Rhode Island-based Citizens Bank operates in all of the Ivy League markets, and the deal includes TV and radio ad inventory on ESPN and Westwood One, respectively. Also included is rotational courtside signage and support of an on-court reception Friday night at The Palestra, said Ivy League Sports Marketing CMO Paul Bamundo. JMI sells commercial rights for the conference.

The deal also gives Citizens Bank sponsorship rights to the Ivy League lacrosse tournament in May at Yale. Other supporting sponsors of the Ivy hoops tourney include Coca-Cola, leveraging its Powerade brand courtside with branded coolers, cups and towels. Under Armour will be outfitting ballboys and Ivy League staff, while Nike has its logo on the official tournament ball.

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