The Jazz have signed a jersey patch deal that puts the first cause-related logo on a NBA uniform under the league’s jersey advertising policy. The team’s three-year deal is with Qualtrics, a Provo-based research analytics company that will put its “5 For The Fight” cancer research charity logo on the Jazz’ jersey. The charity was founded by Qualtrics CEO
Ryan Smith. The sponsorship deal also makes the company the official fan experience insights and analytics partner of the Jazz, a new category for the team.
The cause-related patch will be on the team’s jersey for at least the '17-18 season, with Qualtrics having the option to put the company logo on the jersey for the remaining two years of the deal, said Jazz President Steve Starks, who refused to disclose specific financial terms of the deal. “Ryan threw it out there as a platform for 5 For the Fight,” Starks said. “Based on a family experience, he felt strongly about cancer research and will use our brand to bring awareness.” The jersey will be sold with the patch in the team’s arena store.
The Jazz join the 76ers, Celtics, Kings and Nets as NBA teams with announced jersey patch deals. The Cavaliers have a reported jersey deal, but the team has not confirmed it.
