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Fanatics.com Breaks Previous Record For Cyber Monday Sales

Cowboys QB Dak Prescott’s No. 4 jersey was the top seller on licensed sports site Fanatics.com during Cyber Monday, a day when jerseys were the overall best seller on the site. Fanatics also said its record Cyber Monday sales increased 25% from '15. Warriors G Stephen Curry was the top-selling NBA player for the second consecutive Cyber Monday, and his No. 30 jersey also was the top-selling non-NFL jersey. More than 50% of sales yesterday were from mobile devices. The Cubs were the top-selling team across all Fanatics-run sites, including MLBShop.com.

NBAStore.com yesterday broke its previous Cyber Monday sales record set last year, with the top five items being jerseys for Curry, Bulls G Dwyane Wade, Warriors F Kevin Durant, Knicks F Kristaps Porzingis and retired Lakers G Kobe Bryant. The flagship NBA Store in N.Y. also saw its highest Black Friday sales ever.

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