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Closing Bell

Topps Signs Cubs' Bryant To Company's Largest Baseball Card Deal

Topps today announced that it has signed Cubs 3B Kris Bryant to the "largest baseball trading card deal in company history," placing Bryant's autograph cards in Topps and Bowman products beginning in '17. He also will "grace the covers of Topps BUNT, MLB's official licensed trading card app, and next year's Baseball Series 1 pack." Financial terms of the multiyear deal were not disclosed (CHICAGOTRIBUNE.com, 11/3).

Meanwhile, Red Bull via social media last night released a cartoon ad starring Bryant, the beverage brand's first with a U.S. athlete (THE DAILY).

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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