Fox Sells Out Game 7 Ads, Reportedly For $500,000 A Spot

Fox "has sold all of its commercial inventory" for tonight's World Series Game 7. Sources said that 30-second spots went for more than $500,000, "significantly higher than in the first five games of the series." Fox Networks Group Exec VP/Advertising Sales Bruce Lefkowitz said, "We were literally selling spots during the game last night." Lefkowitz added that "advertiser demand for this World Series has been phenomenal." Networks "generally sell ads in playoffs based on a five-game series" (BROADCASTINGCABLE.com, 11/2).

Met-Rx has purchased a 30-second pregame spot and an in-game spot during tonight's Game 7. The sports nutrition brand prior to the start of the playoffs signed Cubs SS Addison Russell as an endorser. As part of the partnership, Met-Rx created a 55-second online spot featuring Russell talking about the pressures of October baseball (Met-Rx).