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Closing Bell

Utah Renews With Under Armour In $65M Deal Through '27

The Univ. of Utah today formally announced a $65M renewal of its athletic apparel deal with Under Armour through '27. The agreement "will keep the program as one of the three Pac-12 schools clad in Under Armour for at least the next 10 years." The contract provides Utah with up to $48M in apparel, $11.6M in rights fees, $1.5M to the scholarship fund and $3.9M in "marketing, sponsorship and licensing opportunities." This marks a "significant increase from Utah’s current deal," which includes $1.8M in apparel and $600,000 in rights fees for FY '17 (SLTRIB.com, 10/13).

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