Quick Hits....

"I would hope it causes the athletic directors at schools like Texas and Oklahoma to get a little excited as well and realize that they could do something truly special. To me, Bristol just gave proof positive that the concept is legitimate, has legs, and is something that more colleges should consider doing" – Texas Motor Speedway President Eddie Gossage, on bringing a college football game to the track (SECCOUNTRY.com, 9/29).

"We’re working with highly-specialized firms on how to design this custom content, balancing the need for immersive 'wow' moments with expected gameday stats. It’s a true paradigm shift in fan engagement" – Project management firm Darden & Co. Senior Dir Chris Holdsworth, on the 360-degree "halo" videoboard from Daktronics being installed at the Falcons' Mercedes-Benz Stadium (GEORGIA TECH ALUMNI MAGAZINE, Fall '16 issue).